TL;DR - QUICK TAKEAWAYS: Paid media buys attention, but visibility disappears the moment spend stops. Earned media builds trust, but you don’t control how your story is framed or reused. Owned media ...
TL;DR - QUICK TAKEAWAYS: SEO helps your newsroom get discovered, but GEO determines whether your content is selected, summarized, and cited by AI systems For AI search, clarity, structure, and ...
Owned media used to sit quietly in the background of PR. A website here. A blog there. Maybe a dusty newsroom page that only got attention during a bygone crisis. That version of owned media is gone. ...
PR teams are publishing more than ever, and yet, fewer people are clicking through from search. AI-driven search experiences, including Google AI Overviews, now answer questions directly on the ...
Newsrooms used to feel like digital filing cabinets. A place where press releases went to…well, die. Today they work as living storefronts for your comms. Reporters check them before interviews, ...
Rumours spread fast. Misinformation spreads faster. And when your organisation’s name ends up in a false headline or misleading post, every second counts. Unfortunately for PR pros everywhere, the ...
OK, so let’s clear something up: Your company's LinkedIn feed? Not a newsroom. That WhatsApp group with journalist contacts? Definitely not a newsroom. And the dusty “Press” tab on your website? You ...
Airports live in a world few other brands can imagine; a world that never sleeps. Every hour brings new passengers, new partners, new stories…and new risks. For airport communication professionals, ...
PR in 2025 is a balancing act. Between misinformation, AI tools, and tighter news cycles, comms teams are working harder than ever to keep control of their narrative. And yet, many are still tripping ...
