Media Relations

How to Build an Earned Media Strategy in 6 Steps

by Teis Meijer
on Jun 16, 2025

If you work in PR, you know that earned media is a tough strategy to pursue, but when you get it right, it can be highly effective. Real stories. Real mentions. Real trust.

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Articles about: Media Relations

How to Build an Earned Media Strategy in 6 Steps

How to get journalists to write about you: 7 media relations best practices

How to respond to media inquiries: Win coverage during business-as-usual

How to handle media inquiries: Protect your reputation during a PR crisis

How to manage your media inquiries authentically and efficiently

Five Steps for Building a Better Media Contact List