A holding statement is one of those things that you don’t know you need until you do. If your company finds itself in the middle of a PR crisis – be it a critical manufacturing error or an allegation ...

Last month's global IT outage was a wake-up call for businesses worldwide. It showed just how frustrating and chaotic things can get when you rely on a single system for all your operations. This ...

According to Bloomberg, in the U.S., there are six PR professionals for every journalist—and that gap is closing globally. With inboxes flooded daily, journalists are often overwhelmed with ...

If your company is going through a PR crisis, your first instinct is probably to worry about being caught in the middle of a media shit-storm. The prospect of negative coverage spiralling out of ...

As a corporate communication professional, you’re probably familiar with the infamous tension between PR and marketing. In many corporate settings, these departments see themselves as separate and ...

With a sea of PR tools out there, it can be difficult to know which ones your team can and can’t live without. If you try to implement too many digital solutions, you run the risk of disconnected ...

Every PR team fields media inquiries, but the ones that excel and create lasting connections are those who respond with authenticity and efficiency.