Media pitch vs press release, it’s a distinction every PR pro thinks they know… until it’s time to hit send. One’s short and personal, the other’s long and formal, right? Sort of. The lines between ...

Key Takeaways If it sounds like marketing, it gets ignored Lead with real news, not company hype No data = no story Make it easy to scan, or it won’t get read Write for journalists and AI, not just ...

News cycles keep getting shorter. Journalists simply don’t have the time to go digging around your ‘About Us’ page or wait two business days until someone from your team shares a headshot of your CEO ...

If you work in PR, you know that earned media is a tough strategy to pursue, but when you get it right, it can be highly effective. Real stories. Real mentions. Real trust.

When it comes to PR, audiences can smell corporate B.S. a mile away. Glossy press releases packed with buzzwords? Dead on arrival.

If you’re serious about getting journalists, stakeholders, and customers to actually engage with your news, you need to treat your newsroom like the front door to your brand — not a dusty filing ...

Getting your story picked up used to be the endgame. Now? It’s just the beginning. In a news cycle that moves faster than ever, coverage comes and goes — but search sticks around. If your PR newsroom ...