If you work in PR, you know that earned media is a tough strategy to pursue, but when you get it right, it can be highly effective. Real stories. Real mentions. Real trust.
When it comes to PR, audiences can smell corporate B.S. a mile away. Glossy press releases packed with buzzwords? Dead on arrival.
If you’re serious about getting journalists, stakeholders, and customers to actually engage with your news, you need to treat your newsroom like the front door to your brand — not a dusty filing ...
Getting your story picked up used to be the endgame. Now? It’s just the beginning. In a news cycle that moves faster than ever, coverage comes and goes — but search sticks around. If your PR newsroom ...
Most PR pitches go straight to the trash. Avoid the delete button with 7 no-nonsense media relations best practices for real engagement. Journalists don't owe you coverage. You have to earn it. ...
Learn how to write a media pitch that gets noticed with these 7 proven tips, plus examples to land more PR coverage.
In a crisis, every second counts. The way you communicate—quickly, clearly, and consistently—determines how the public perceives your organization. But when the pressure’s on, can you rely on your ...
You’ve probably been there: You’re putting together a press release to share your company’s latest news–maybe it’s an exciting event or a game-changing new product launch. You distribute it far and ...
Explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. The humble press release has come a long way. Once a simple paper ...
