Distribution,

Brand Newsrooms

Media Pitch vs Press Release: What Journalists Need From PR Pros

by Teis Meijer
on Jun 26, 2025

Media pitch vs press release, it’s a distinction every PR pro thinks they know… until it’s time to hit send. One’s short and personal, the other’s long and formal, right? Sort of. The lines between ...

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Media Pitch vs Press Release: What Journalists Need From PR Pros

Welcome to the Presspage blog

All articles

Media Pitch vs Press Release: What Journalists Need From PR Pros

Press release examples: 6 common mistakes and how to fix them

What is a Press Kit – and What Should Be in Yours? (+ Examples)

How to Build an Earned Media Strategy in 6 Steps

Brand journalism: Don’t shout louder — tell better stories

Why your PR newsroom UX might suck (and how to fix it)

SEO for PR newsrooms: 5 ways to maximize search impact

How to get journalists to write about you: 7 media relations best practices

How to Write a Media Pitch: 7 Proven Tips + Examples

Effective communication during a crisis: Can you rely on your online newsroom?

Best press release distribution services: 7 tools to know in 2025

How to write a press release: Layout, tips + free template

3 PR Software Features to Improve Your Issue Management Plan

What is Issue Management?

What is crisis communication? [and how you can always be prepared for the unexpected]

How to respond to media inquiries: Win coverage during business-as-usual

How to write a holding statement for every PR crisis scenario [+ free template]

Dodging Disaster: Why you need a dedicated crisis comms tool

What journalists need from PR pitches

How to handle media inquiries: Protect your reputation during a PR crisis

From conflict to coherence: Why your PR and marketing departments need each other

5 free PR tools for cohesive and effective teams

How to manage your media inquiries authentically and efficiently

3 Comm Tech Features to Control Your Crisis Comms Narrative

Communicating Corporate Strategy & Vision to Investors

Leveraging Data Analytics for Informed Investor Relations

Transparency and Trust: The Role of ESG Reporting

Embracing the Power of Multimedia in Investor Relations

Optimizing Impact in Investor Communications

Writing for PR: 10 Mistakes That Will Kill Your Chances of Getting Published

PR's Transformation: Shifting from Expense to Profit Center

Five Steps for Building a Better Media Contact List

Why you should invest in a digital IR strategy

Strategies for successful Global Communications, Part 3

The Challenges of a Global Communications Strategy, Part 2

The Importance of a Global Communications Strategy, Part 1

Maintaining Trust in the Age of AI

Navigating the Digital Storytelling Maze

Education & PR: Strategies for Building a Newsroom

Cultural PR Strategies: Combining Tradition with Technology

Localized Newsroom Tips: How to Engage Global Audiences

The importance of returning to the human connection

Enjoy the pride of proactive storytelling

Sizeable challenges: ensuring your communications work at scale

What could you do with 30 more hours each week?

Building an Effective Healthcare PR Strategy: Insights for Your Newsroom

The main challenges for communications teams

Crisis communications: lessons learned from 4 examples

What is SaaS? A Guide to Software as a Service

PR Media Kits: What They Are and How to Create One That Stands Out

Brand Storytelling Tips to Build Awareness and Engagement

Securing earned media in a digital world

Avoiding Common Newsroom Mistakes: Optimize Your Brand’s Comms Hub

How to Build a Data-Driven PR Strategy

The essentials of PR measurement

Using Online Data to Elevate Your PR Strategy

Employee Advocacy in PR: Turning Colleagues into Brand Ambassadors

Why a Strong PR Strategy is Essential for Your Brand

8 ways to boost your newsroom’s SEO

Crisis Communication Tips: Turning Challenges Into Opportunities