PR Strategy,

Brand Newsrooms

Paid vs earned vs owned media: A simple guide for modern PR teams

by Teis Meijer
on Feb 9, 2026

TL;DR - QUICK TAKEAWAYS: Paid media buys attention, but visibility disappears the moment spend stops. Earned media builds trust, but you don’t control how your story is framed or reused. Owned media ...

Welcome to the Presspage blog

On the hunt for something? Use the tags below to explore the topics that matter to you. Still can’t find what you need? Try the search bar to get even more specific.

Paid vs earned vs owned media: A simple guide for modern PR teams

Welcome to the Presspage blog

All articles

Paid vs earned vs owned media: A simple guide for modern PR teams

How to Optimize your Newsroom for SEO, GEO, and AI Discovery in 2026

What is Owned Media? Definitions, Examples & Benefits for 2026

Best Online Newsroom Software to Choose in 2026

Online Newsroom Examples: Smart PR Strategy Across Industries

Beating Misinformation Starts in Your PR Newsroom

What Is an Online Newsroom? Definition, Examples & Benefits for Modern PR Teams

Cleared for Takeoff: The Metrics That Matter in Airport PR

5 Mistakes Comms Teams Make in 2025 (And How to Avoid Them with the Right PR Tool)

5 Practical Steps to Make Your Newsroom Your Brand’s Single Source of Truth

Is it Time to Switch to a PR Platform? Here’s How You Know

PR & Misinformation: 5 Public Relations Software Features to Protect Your Brand

Best PR Software to Choose in 2025: Top Tools for Modern PR Teams

Media Pitch vs Press Release: What Journalists Need From PR Pros

Bad press release examples: 6 common mistakes and how to fix them

What is a Press Kit – and What Should Be in Yours? (+ Examples)

How to Build an Earned Media Strategy in 6 Steps

Brand journalism: Don’t shout louder — tell better stories

Why your PR newsroom UX might suck (and how to fix it)

SEO for PR newsrooms: 5 ways to maximize search impact

How to get journalists to write about you: 7 media relations best practices

How to Write a Media Pitch: 7 Proven Tips + Examples

Effective communication during a crisis: Can you rely on your online newsroom?

Best press release distribution services: 7 tools to know in 2025

How to write a press release: Layout, tips + free template

3 PR Software Features to Improve Your Issue Management Plan

What is Issue Management?

What is crisis communication? [and how you can always be prepared for the unexpected]

How to respond to media inquiries: Win coverage during business-as-usual

How to write a holding statement for every PR crisis scenario [+ free template]

Dodging Disaster: Why you need a dedicated crisis comms tool

What journalists need from PR pitches

How to handle media inquiries: Protect your reputation during a PR crisis

From conflict to coherence: Why your PR and marketing departments need each other

5 free PR tools for cohesive and effective teams

How to manage your media inquiries authentically and efficiently

3 Comm Tech Features to Control Your Crisis Comms Narrative

Communicating Corporate Strategy & Vision to Investors

Leveraging Data Analytics for Informed Investor Relations

Transparency and Trust: The Role of ESG Reporting

Embracing the Power of Multimedia in Investor Relations

Optimizing Impact in Investor Communications

Writing for PR: 10 Mistakes That Will Kill Your Chances of Getting Published

PR's Transformation: Shifting from Expense to Profit Center

Five Steps for Building a Better Media Contact List

Why you should invest in a digital IR strategy

Strategies for successful Global Communications, Part 3

The Challenges of a Global Communications Strategy, Part 2

The Importance of a Global Communications Strategy, Part 1

Maintaining Trust in the Age of AI

Navigating the Digital Storytelling Maze

Education & PR: Strategies for Building a Newsroom

Cultural PR Strategies: Combining Tradition with Technology

Localized Newsroom Tips: How to Engage Global Audiences

The importance of returning to the human connection

Enjoy the pride of proactive storytelling

Sizeable challenges: ensuring your communications work at scale

What could you do with 30 more hours each week?

Building an Effective Healthcare PR Strategy: Insights for Your Newsroom

The main challenges for communications teams

Crisis communications: lessons learned from 4 examples

What is SaaS? A Guide to Software as a Service

PR Media Kits: What They Are and How to Create One That Stands Out

Brand Storytelling Tips to Build Awareness and Engagement

Securing earned media in a digital world

Avoiding Common Newsroom Mistakes: Optimize Your Brand’s Comms Hub

How to Build a Data-Driven PR Strategy

The essentials of PR measurement

Using Online Data to Elevate Your PR Strategy

Employee Advocacy in PR: Turning Colleagues into Brand Ambassadors

Why a Strong PR Strategy is Essential for Your Brand

8 ways to boost your newsroom’s SEO

Crisis Communication Tips: Turning Challenges Into Opportunities