Transform chaos into coordinated response with a crisis platform that keeps your entire team aligned and in control.
Every crisis brings both risk and opportunity. Learn how leading brands turn potential reputational threats into trust-building moments with proven strategies before, during, and after a crisis.
Before a Crisis
In a crisis, time is your greatest ally—but only if you’re ready. With 63% of your company’s market value tied to reputation, preparation isn’t just a PR task; it’s business critical. Lay your crisis foundation now to respond with confidence when it counts.
Technology
Holding Statements
Crisis Process
Issue Management
Speed and coordination can make the difference between a contained issue and a full-blown crisis. Presspage’s crisis platform gives your team access to pre-approved messaging, response protocols, and real-time collaboration – all in one secure hub.
Replace chaos with confidence: your entire crisis toolkit, ready when you need it.
The first hour of a crisis is critical. Don’t waste time crafting messages from scratch. Create, pre-approve, and store crisis statements tailored to common scenarios so your team can respond confidently in moments that matter.
Stay ahead of any crisis with a pre-approved message library that’s ready in seconds.
Every crisis is different, but your response shouldn’t be. Create a clear, actionable roadmap to keep your team and stakeholders informed at every stage.
Empower your team: build a crisis process that works every time.
Spot problems before they make headlines. Monitor trends, track sentiment, and turn potential issues into trust-building opportunities.
Stay proactive and transform insights into impact.
Take our scan to find out how crisis resilient your PR processes are, where you're excelling and which areas leave room for improvement - 2 minutes, 10 questions.
During a Crisis
Don’t let disjointed tools slow your crisis response. Centralize messaging, updates, outreach, and team coordination in one secure platform. Put your plan into action: respond with speed, clarity, and impact.
Even in a crisis, media inquiries can become opportunities. Efficiently manage journalist requests, control your narrative, and keep your team aligned.
Assign and track media requests in real-time
Access journalist contacts and past interactions instantly
Use pre-approved messaging to maintain consistent responses
Your newsroom is your command center during a crisis. Deliver fast, transparent updates to stakeholders, streamline approvals, and build trust through clear communication.
Keep stakeholders informed via live news feeds
Publish updates instantly without technical bottlenecks
Strengthen trust with transparent, proactive messaging
We’ve put together a series of helpful holding statement examples that should apply to most organizations in a crisis or almost-crisis scenario.
After a Crisis
The best way to prepare for the next crisis is to reflect on the last one. Use your experience to improve processes, refine messaging, and proactively track emerging issues.
Turn your response into a strategic advantage.
Analyze data on inquiry topics, brand sentiment, content quality, and audience feedback to strengthen your approach.
Look back on your crisis performance as a team.
Identify workflow gaps, improve coordination, and refine communication patterns to enhance future coordination.
Transform insights into meaningful actions.
Update response protocols, expand messaging templates, and strengthen stakeholder relationships based on what you’ve learned.
We had set the expectation for where people could find information, and where we would be updating it. It was a much, much smoother process from our perspective. We have established ourselves, not only during emergencies, but just in general, as the source of [campus] information, and that we also provide accurate information as quickly as possible.
PR is never one-size-fits-all, and neither are we!
Whether you need a crisis management solution or a full PR platform, our personalized demo will explore your needs, showcase how Presspage can protect your brand, and answer your questions.