Distribution,

PR Strategy,

Media Relations

Types of journalists: What each one really wants from PR teams

by Sinead Denning
on Jun 24, 2026

TL;DR - Key takeaways: Different journalists need different pitches. The fastest way to get ignored is to send everyone the same story in the same format. Relevance matters more than reach. ...

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Articles about: Distribution

Types of journalists: What each one really wants from PR teams

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