Paid vs earned vs owned media: A simple guide for modern PR teams

by Teis Meijer
on Feb 9, 2026

TL;DR - QUICK TAKEAWAYS: Paid media buys attention, but visibility disappears the moment spend stops. Earned media builds trust, but you don’t control how your story is framed or reused. Owned media ...

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• Feb 9, 2026

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Teis Meijer

Teis leads marketing and PR at Presspage, untangling complex PR processes to help global brands tell better stories. He combines creativity with data-driven communications to transform PR operations.

Paid vs earned vs owned media: A simple guide for modern PR teams

Welcome to the Presspage blog

All articles from Teis Meijer

Paid vs earned vs owned media: A simple guide for modern PR teams

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