Owned media used to sit quietly in the background of PR. A website here. A blog there. Maybe a dusty newsroom page that only got attention during a bygone crisis. That version of owned media is gone. ...
PR teams are publishing more than ever, and yet, fewer people are clicking through from search. AI-driven search experiences, including Google AI Overviews, now answer questions directly on the ...
Newsrooms used to feel like digital filing cabinets. A place where press releases went to…well, die. Today they work as living storefronts for your comms. Reporters check them before interviews, ...
Rumours spread fast. Misinformation spreads faster. And when your organisation’s name ends up in a false headline or misleading post, every second counts. Unfortunately for PR pros everywhere, the ...
OK, so let’s clear something up: Your company's LinkedIn feed? Not a newsroom. That WhatsApp group with journalist contacts? Definitely not a newsroom. And the dusty “Press” tab on your website? You ...
Airports live in a world few other brands can imagine; a world that never sleeps. Every hour brings new passengers, new partners, new stories…and new risks. For airport communication professionals, ...
PR in 2025 is a balancing act. Between misinformation, AI tools, and tighter news cycles, comms teams are working harder than ever to keep control of their narrative. And yet, many are still tripping ...
QUICK TAKEAWAYS: An online newsroom should act as your brand’s single source of truth for news, assets, and updates. A solid newsroom strategy ensures ownership, speed, and consistency. To build a ...
PR is never just one thing. In a single week, you could be communicating a product launch, handling a potential crisis, media inquiries, social posts, and executive updates. All while trying to prove ...
