PR in 2025 is a balancing act. Between misinformation, AI tools, and tighter news cycles, comms teams are working harder than ever to keep control of their narrative. And yet, many are still tripping ...
QUICK TAKEAWAYS: An online newsroom should act as your brand’s single source of truth for news, assets, and updates. A solid newsroom strategy ensures ownership, speed, and consistency. To build a ...
PR is never just one thing. In a single week, you could be communicating a product launch, handling a potential crisis, media inquiries, social posts, and executive updates. All while trying to prove ...
Get ahead of the narrative before someone else does. Here’s how to use public relations software features in the age of misinformation!
Quick Takeaways: PR teams in 2025 are under pressure to prove outcomes, but 50% still lack proper impact measurement tools. AI tools are now part of daily PR workflows for 64% of comms professionals. ...
Media pitch vs press release, it’s a distinction every PR pro thinks they know… until it’s time to hit send. One’s short and personal, the other’s long and formal, right? Sort of. The lines between ...
Press releases still matter. But getting one picked up by the media in 2025? That's a whole different game. Journalists are bombarded with hundreds of pitches a week. Most are irrelevant, many are ...
News cycles keep getting shorter. Journalists simply don’t have the time to go digging around your ‘About Us’ page or wait two business days until someone from your team shares a headshot of your CEO ...
If you work in PR, you know that earned media is a tough strategy to pursue, but when you get it right, it can be highly effective. Real stories. Real mentions. Real trust.
