PR Software FAQ

Presspage is built for organisations with strict security and compliance requirements, including financial institutions, pharmaceutical companies, governments, and defense organisations. Presspage is ISO 27001 certified and supports regular penetration testing, single sign-on (SSO), role-based access control (RBAC), audit logs, and EU data residency.

Presspage offers two plans. Business starts at €20,000 per year and includes core PR publishing, distribution, and media inquiry tools. Enterprise starts at €35,000 per year and includes the full platform, including crisis communications and investor relations capabilities.

Media monitoring tools such as Cision and Meltwater help teams track mentions, reach, sentiment, and media coverage. Presspage focuses on what happens next: how your brand is represented across journalists, customers, and AI platforms, where gaps exist, and what content could improve that visibility. Rather than only reporting on past coverage, Presspage helps communications teams decide what to publish next.

Presspage uses AI across three connected areas of corporate communications:

• Brand Visibility monitors how AI platforms such as ChatGPT, Perplexity, Gemini, and Google AI represent your brand, checks the accuracy of those answers, and compares your visibility with competitors.
• Brand Governance checks content against your approved brand voice, terminology, messaging, and risk guidelines before publication.
• PR Operations helps teams turn ideas and AI insights into structured PR content that can be reviewed, published, and distributed.

These AI capabilities can be used together or individually. They can also be disabled, allowing teams to use Presspage solely for PR operations.

Presspage measures AI visibility by monitoring how leading AI platforms such as ChatGPT, Perplexity, Gemini, and Google AI respond to questions about your brand and the topics relevant to it.

Responses are evaluated across three areas: accuracy, to determine whether information about your brand is correct; consistency, to identify differences in how your brand is represented across AI platforms; and competitive visibility, to measure where your brand appears compared with competitors.

This creates a continuous, theme-by-theme view of how your brand is represented in AI-generated answers.

During a crisis, Presspage gives communications teams one place to publish holding statements, updates, and other time-sensitive information as the situation develops. Keeping publishing and distribution in a connected workflow helps teams respond faster and reduce unnecessary handoffs when information is changing quickly.

AI brand visibility is how often and how accurately your brand appears in AI-generated answers. It shows whether platforms such as ChatGPT, Google AI, and Perplexity recognise your brand, what topics they associate it with, and which sources they rely on when describing it.

People increasingly use AI platforms to research companies, products, and industry topics before visiting a brand's website. Tracking AI visibility shows you how platforms such as ChatGPT, Google AI, and Perplexity describe your brand, whether that information is accurate, and where gaps are allowing other sources or competitors to shape the answer.

Presspage’s AI Share of Voice feature measures how often your brand appears in AI-generated answers compared to your competitors. It tracks a defined set of relevant prompts across your key themes, showing where your brand is visible, where competitors appear instead, and how that visibility changes over time.

Presspage measures brand visibility in ChatGPT by tracking a defined set of relevant prompts and recording when, where, and how your brand appears in the answers. Ongoing monitoring shows how that visibility changes across topics and over time.

Presspage's AI Benchmarking feature compares your brand's visibility in AI-generated answers with named competitors across relevant topics and themes. It shows where competitors are more visible, which brands lead on specific topics, and how those positions change over time.

No. Media monitoring tracks what journalists, publications, and other media sources say about your brand. Brand Visibility tracks how AI platforms represent your brand in generated answers, including whether you appear, how you compare with competitors, and which sources influence those answers.

Brand Visibility is primarily a GEO tool, designed to help teams understand and improve how their brand appears in AI-generated answers. It complements SEO by showing how your brand is represented in AI platforms, beyond what traditional search rankings can tell you.

Brand compliance means keeping content aligned with your organisation's approved messaging, terminology, tone, and brand standards. It helps ensure that different teams and markets communicate consistently, regardless of who creates the content.

AI can check content against your approved brand standards while it is being written. It can flag inconsistent terminology, off-brand language, unsupported claims, or potential risks before the content reaches final review. This helps teams catch issues earlier and reduce unnecessary review rounds.

Not necessarily. Presspage’s Brand Governance product is designed to bring brand checks earlier into the content process, so teams can resolve inconsistencies before formal approval. By catching issues sooner, it can reduce back-and-forth during review rather than adding another layer of approval.

Presspage’s Brand Governance helps you monitor whether content across teams, markets, and channels stays aligned with your approved messaging, terminology, and brand standards. Continuous monitoring makes it easier to spot gradual brand drift as well as inconsistencies in individual pieces of content.

Presspage’s Brand Governance product gives distributed communications teams a shared framework for how the organisation communicates. Global, regional, and local teams can work from the same approved messaging, terminology, and guardrails while still adapting content for their own audiences and markets.

Brand asset management focuses on storing and organising approved assets such as logos, images, and templates. Brand compliance management focuses on the content itself, helping teams stay consistent in their messaging, terminology, narratives, and overall brand representation.

Presspage is trusted by comms teams across many industries, including aviation, automotive, higher education, healthcare, travel, and energy & utilities. Built to meet enterprise-level requirements, it offers reliable, scalable tools for managing media relations, increasing reach and coverage, while controlling your brand narrative, from day-to-day storytelling to high-pressure crisis communication. 

PR management software brings the tools and workflows communications teams use into one place. It helps teams create and publish news, manage media contacts, distribute content, organise assets, and track performance without relying on disconnected tools or manual processes.

A dedicated digital newsroom gives journalists, stakeholders, search engines, and AI systems one reliable source for your latest news and brand information. It also gives communications teams more control over how content is structured, published, and kept up to date.

No. Presspage lets PR and communications teams create, update, and publish newsroom content themselves, without relying on IT or web teams for everyday changes.

Yes. You can continue working with your existing media contacts and lists in Presspage, while managing outreach and communication from one central place. There’s no need to rebuild your media network from scratch.

PR campaign success can be measured by bringing content, distribution, and engagement data together. Presspage tracks newsroom performance, email results, and activity around individual stories and campaigns, helping teams see which content and outreach are driving engagement.

Creating and distributing a press release with Presspage is quick and straightforward. Just draft your story in the built-in editor, add any images, videos, or downloads, select your media list, and hit send. You can also schedule your release or publish it directly to your newsroom.

If your release is live, it only takes one click to turn it into an email pitch that you can then send to your media contacts. Presspage also helps you sync your content across formats to help you avoid any copy-paste chaos and version confusion.

All data stored in or uploaded to the Presspage platform by you is processed by Presspage on your behalf. When that data is personal data, it falls within the scope of the GDPR.

In that relationship, Presspage is the processor and you are the controller. Whenever this relationship exists, the GDPR requires both parties to sign a Data Processing Agreement (DPA), which sets out the obligations for processing that data.

The GDPR stands for the General Data Protection Regulation. It came into force on May 25, 2018 and replaced the Data Protection Directive 95/46/EC.

It gives EU citizens more control over their personal data and sets rules for how personal data may be processed. Organizations must make sure personal data is collected legally, handled under strict conditions, protected against misuse, and managed in a way that respects the rights of data subjects.

The GDPR applies to organizations operating within the EU, organizations processing data within the EU, and organizations processing personal data belonging to people from the EU. Since Presspage stores all customer data, including personal data, in Germany, the GDPR applies to your relationship with Presspage, even if your organization is not located in the EU.

There are two parts to this answer.

First, Presspage processes personal data needed to execute the agreement between you and Presspage. This includes personal information of your users, so they can create an account within our platform. Presspage is responsible for the way this data is processed and for doing so in line with the GDPR. More detail is available in our Privacy Statement.

Second, Presspage processes personal data that you upload to the platform. For this data, Presspage acts as the processor and you act as the controller, using the terminology of the GDPR. The controller remains responsible for deciding the purposes and means of processing the personal data.

The GDPR requires a data processing agreement when there is a controller-processor relationship. For this reason, we cannot give you a pre-made text to add to your privacy policy. As the controller, you decide how the data is used, how long it is retained, which specific data is collected, and similar details. As the processor, Presspage provides the tools that allow you to control this data.

Share of Voice in AI search measures how often your brand appears in AI-generated answers compared to competitors. It shows your relative visibility across the topics and themes that matter to your business.

Using Presspage, you can measure your AI Share of Voice across a defined set of relevant prompts and themes. We track how often your brand appears, how often competitors appear instead, and where your visibility is strongest or weakest.

Increasing AI Share of Voice starts with identifying the topics where competitors appear and your brand does not. From there, you can create or improve authoritative content that answers those topics clearly and gives AI systems stronger sources to reference. The goal is not simply to publish more content, but to close the specific visibility gaps keeping your brand out of relevant AI-generated answers.

Presspage's Citation Accuracy Score feature compares what AI systems say about your brand with your approved brand facts, such as positioning, pricing, or products. It flags inaccurate or inconsistent claims so you can see where your brand is being misrepresented and what needs attention.

Start by identifying which claims are inaccurate and which sources may be influencing them. Presspage’s Citation Accuracy Score feature highlights those gaps, helping you update or publish clear, authoritative information that AI systems can reference in future answers. This lets you address the source of the misinformation rather than guessing what needs to change.

No. Brands and software vendors cannot directly edit what ChatGPT, Perplexity, or other AI systems generate.

Instead, Presspage’s Citation Accuracy Score shows you where AI-generated information about your brand is inaccurate, so you can strengthen the source material those systems may rely on. Over time, clearer and more authoritative information can improve how your brand is represented in AI-generated answers.

Competitor benchmarking in AI search compares how your brand and named competitors appear in AI-generated answers across the same topics. It shows where your brand leads, where competitors are more visible, and where they appear in answers that leave your brand out.

Start by choosing the competitors and topics that matter most to your business, then compare how often each brand appears in relevant AI-generated answers. Presspage's AI Benchmarking feature automates this process, giving you a continuous view of which brands lead on which topics and how those positions change over time.

Yes. You choose which competitors to track, so your benchmarks reflect the brands you actually compete with for visibility. You can update that list as your competitive landscape changes.

Presspage’s AI Share of Voice feature gives you an overall measure of your brand's visibility relative to competitors across tracked AI answers. AI Benchmarking goes deeper, comparing your brand directly with named competitors across individual topics and themes. This helps you not only see your overall share, but where specific competitors are outperforming you and on which themes.

A GEO content gap analysis identifies topics where AI systems cite competitors or other sources, but not your brand. Presspage's Content Gap Analysis surfaces those gaps automatically and prioritizes the topics where new or improved content could strengthen your AI visibility.

AI can compare your existing content with the topics and sources already appearing in AI-generated answers. Presspage's Content Gap Analysis uses that comparison to identify missing topics and opportunities that would be difficult to spot manually, then keeps monitoring them as AI-generated answers change over time.

Scaling a GEO content strategy means continuously identifying and closing the content gaps that affect your visibility in AI-generated answers. Presspage’s Content Gap Analysis tracks those gaps over time, helping you prioritize what to create or improve next instead of repeating a manual audit each time the competitive environment changes.

PR and communications teams increasingly use AI to create social copy, first drafts, and other communications content. A clearly defined brand voice helps keep that content consistent with your tone, terminology, and messaging instead of defaulting to generic AI language.

Presspage's Brand Voice Management feature checks AI-generated drafts against your approved tone, terminology, and messaging guidelines. It flags language that feels off-brand, helping teams adapt AI-written content before it is reviewed or published.

Consistency starts with giving everyone the same definition of what “on-brand” means. The Brand Voice Management feature by Presspage gives internal teams, agencies, and AI tools shared tone, terminology, and messaging standards to work from, helping reduce inconsistencies across drafts.

Approval workflow software manages how content moves from draft to review and approval, without relying on emails, Slack messages, or manual follow-ups. For PR and communications teams, it helps route press releases and other brand content to the right reviewers and keeps each approval step moving.

Start by defining what content needs to comply with, including your approved messaging, terminology, tone, and risk guardrails. Presspage’s Content Approval feature then uses those standards to check drafts automatically, giving teams a consistent AI-assisted first review before content moves forward.

Use AI to handle the checks that do not require human judgment. Presspage’s Content Approval can identify routine brand and compliance issues upfront, so reviewers spend less time checking basics and more time on the decisions that genuinely need their input.

Assessing content risk means checking a draft for claims, terminology, or language that could create reputational, compliance, or brand issues. Presspage compares content against your approved messaging and risk guardrails, then flags anything that may need further review before publication.

Reducing brand safety risk starts with catching potential issues while content can still be changed. Presspage’s Content Risk Flagging solution brings those checks into the creation process, helping teams resolve questionable claims, terminology, or messaging before they reach an audience.

Presspage’s PR Collaboration Agent helps communications teams create different versions of content without losing the original message. It keeps key narratives and terminology consistent as content is adapted across formats, teams, and languages.

Give every team the same approved messaging to work from. Presspage’s PR Collaboration Agent helps global, regional, and agency teams adapt content for their own audiences while keeping the core narrative consistent across the organisation.

Translations can change meaning even when the words are technically correct. Presspage’s PR Collaboration Agent helps preserve key messages and approved terminology across languages, so localised content stays true to the original narrative.

Presspage’s PR Composer solution helps communications teams turn ideas, rough drafts, or AI-generated guidance into publishable PR content. It gives teams a clear structure to work from, so they can move from initial input to a review-ready draft faster.

Either works. Feed it a half-finished draft, a few bullet points, or even AI-generated suggestions on what to say, and our PR Composer builds it out into something structured and ready to move into review.

Presspage’s PR Composer takes your existing material and organises it into the format the content needs. For a press release, that can include a headline, lead, supporting details, quotes, and boilerplate, giving teams a clear structure to refine rather than building it from scratch.