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PR Management Software

PR Operations

From draft to live in minutes.
Then prove it worked.

PR management software for corporate communications teams. Draft, check, publish to your newsroom, distribute to media, and measure impact in one connected workflow.

 

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PR Operations_FEATURE
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What is PR Operations?

PR Operations covers the everyday work of corporate communications teams: creating content, keeping it consistent and on-brand, publishing across channels, handling media relationships, and measuring what happens performance.

Presspage brings it all into one connected workflow, so PR teams can move faster, reduce handoffs, and keep every story connected from draft to impact.

One announcement. Five tools. Plenty of time wasted.

The draft sits in "press release V3". The newsroom needs the web team. Distribution lives somewhere else. Monitoring just measures noise. More handoffs mean slower publishing and more room for the story to drift.

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One announcement. Five tools. Plenty of time wasted.

The draft sits in a document. The newsroom needs the web team. Distribution lives somewhere else. Reporting gets rebuilt later. More handoffs mean slower publishing and more room for the story to derail.

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Your newsroom is the official record, not another page on the website.

Corporate comms is cumulative, permanent, and built to inform. Presspage gives PR & Comms teams direct control over that record and helps them own a single source of truth for all company stories.

One story. Start to finish, in one place.

Build control directly into your workflow and move at speed and scale.

Turn a draft or idea into structured PR content with ease

Publish to your newsroom without another CMS handoff

Distribute the same approved story to media

Track engagement, theme momentum, and decide what to do next

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"Now we're truly independent. One person can create and publish content in minutes instead of days, from anywhere."


Fabian Kiepe

Corporate Communications, Lufthansa
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"Presspage lets Booking tell one consistent, brand story across 28 markets and 20 languages."

Kristofer Barber

Director, Global Communications, Booking.com
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"We have seen incredible growth of 450% (from 50.000 in ’21 to 225.000 in '22) in visitor views to our newsroom."

Gunjan Khandelwal

PR & Comms Specialist, smart

From idea to impact. Without leaving the workflow.

PR Operations tranforms the practical work your team does every day into one repeatable process.
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CREATE

Turn ideas, drafts, or AI insights into structured PR content.

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CHECK

Keep the story accurate and aligned before it reaches publication.

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PUBLISH

Get the approved story live and into the hands of media.

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MEASURE

See what landed, which themes moved, and what deserves attention next.

PR Operations features.

Explore the individual capabilities behind the complete Brand Visibility product.

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PR Composer

Turn ideas, and AI insights into ready-to-use PR content
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Digital Newsroom

Publish consistent content on owned media channels
Read More →
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Media Inquiries

Handle the entire media inquiry process with ease
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Media Distribution

Distribute stories to the media from one central hub
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Brand Theme Tracker

Measure theme momentum through engagement, gaps, and benchmarks

PR operations goes beyond teams publishing faster.

The real value is giving communications teams more control over the work and a clearer view of what that work actually changed.

1 team

Can comms move faster?

Reduce reliance on web teams, agencies, and disconnected tools.

1 flow

Is everything connected?

Keep drafting, approval, publishing, distribution, and measurement in one workflow.

∞ Impact

Can you prove what moved?

Connect every publication to engagement, theme momentum, and the next PR decision.

Full Platform

See the gap. Publish the fix. Watch it move.

Presspage connects visibility, governance, and PR operations, so every insight can become action, and every action informs what comes next.

Brand Visiblity

Find the gap

See a weak theme, inaccurate answer, or competitor gaining ground.

PR Operations

Create the response

Turn the opportunity into a structured draft in PR Composer.

Brand Governance

Keep it on-brand

Check claims, terminology, and consistency before publishing.

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Measure what changed

Track whether AI picked up the story and whether theme influence moved.

PR Operations FAQ.

What is PR management software?

PR management software brings the tools and workflows communications teams use into one place. It helps teams create and publish news, manage media contacts, distribute content, organise assets, and track performance without relying on disconnected tools or manual processes.

Why use a dedicated digital newsroom?

A dedicated digital newsroom gives journalists, stakeholders, search engines, and AI systems one reliable source for your latest news and brand information. It also gives communications teams more control over how content is structured, published, and kept up to date.

Do we need IT or our web team to publish?

No. Presspage lets PR and communications teams create, update, and publish newsroom content themselves, without relying on IT or web teams for everyday changes.

Can we keep our existing media relationships and lists?

Yes. You can continue working with your existing media contacts and lists in Presspage, while managing outreach and communication from one central place. There’s no need to rebuild your media network from scratch.

How do I measure PR campaign success?

PR campaign success can be measured by bringing content, distribution, and engagement data together. Presspage tracks newsroom performance, email results, and activity around individual stories and campaigns, helping teams see which content and outreach are driving engagement.

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