Brand Visibility Software Feature

AI Share of Voice

See where your brand shows up in AI search

Track how often your brand appears in AI-generated answers across the themes, markets, and models that matter to you.

Back to all features

Book a Demo

Measure visibility by theme

See how often your brand appears around the topics you want to own, not just how many times your name gets mentioned.

Compare your position

Understand where your brand is visible against competitors and where other companies are taking the conversation instead.

Track change over time

Follow how your AI visibility develops across models, markets, and themes as your communications strategy evolves.

What is AI Share of Voice — and what does it actually tell you?

Traditional Share of Voice tells you how visible your brand is relative to competitors. AI Share of Voice applies that same idea to AI-generated answers.

Instead of simply counting mentions, Presspage looks at whether your brand appears when people ask AI platforms about the topics that matter to your business. That could mean a product category, an area of expertise, a customer problem, or a theme your communications team is actively trying to own.

You can track that visibility across different themes, markets, and AI models, then compare your presence with named competitors. That gives you a much more useful picture than a single visibility score: where are you part of the answer, where are competitors appearing instead, and which topics still have room to grow?

Over time, AI Share of Voice also gives PR and communications teams a way to see whether their work is changing that picture. If you have invested in building authority around a particular theme, you can track whether your brand starts appearing more consistently when AI systems answer questions about it.

The result is a clearer way to report on AI visibility: not how many mentions did we get?, but which conversations are we actually present in?

Move from mention counts to theme ownership

A high number of AI mentions can look impressive without telling you very much.

If your brand is repeatedly mentioned around topics that are peripheral to your strategy (while competitors dominate the themes you actually care about), the headline number hides the more important story.

Presspage breaks AI Share of Voice down by theme, helping you see which subjects your brand is becoming associated with and where competitors still have greater visibility.

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud."

Name
Position
Company

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

AI Share of Voice FAQ.

What is Share of Voice in AI search?

Share of Voice in AI search measures how often your brand appears in AI-generated answers compared to competitors. It shows your relative visibility across the topics and themes that matter to your business.

How do I measure my brand's Share of Voice in AI search?

Using Presspage, you can measure your AI Share of Voice across a defined set of relevant prompts and themes. We track how often your brand appears, how often competitors appear instead, and where your visibility is strongest or weakest.

How do I increase my AI share of voice?

Increasing AI Share of Voice starts with identifying the topics where competitors appear and your brand does not. From there, you can create or improve authoritative content that answers those topics clearly and gives AI systems stronger sources to reference. The goal is not simply to publish more content, but to close the specific visibility gaps keeping your brand out of relevant AI-generated answers.

See where your brand stands in AI search

See which themes you own, where competitors lead, and how your position changes over time.

BOOK A DEMO