PR Case Study - Edelweiss

80% less time spent on every press release

One platform for publishing and distribution

Rich, targeted media distribution

Edelweiss is Switzerland’s leading leisure airline. As a sister company of Swiss International Air Lines and a member of the Lufthansa Group, the airline connects Switzerland to holiday destinations around the world. Corporate Communications, a team of four reporting directly to the CEO, handles all press activity independently from Marketing.

Before Presspage, press releases were built as PDFs and sent via Outlook. Publishing one release across three languages and multiple markets meant repeating the same manual steps up to ten times, at a cost of roughly one hour per release for the website alone.

With Presspage, Edelweiss brought everything into one platform, cutting publishing time by 80%, and turning multilingual distribution into a single
workflow.

What used to take hours is now done in a fraction of the time. Publishing and distribution are fully streamlined, giving us a faster, clearer workflow with more control and flexibility, all within one central platform

Andreas Meier

Head of Corporare Communications, Edelweiss

BEFORE Presspage

Each press release took an hour

Press releases formatted as PDFs and sent manually via Outlook
Online newsroom content was text-only, without further media enrichment
Four languages, multiple markets: each version published one by one, with no scheduling

AFTER Presspage

Faster news, one place for everything

Media-rich releases published directly, with full control
Releases scheduled in advance, no manual publish required at go-live
AI translation handles other language versions without switching tools

One hour down to minutes

One release, assembled once in Presspage with rich media assets attached. From there, scheduling and distribution across all languages and markets happens in a single action.

What used to require ten separate publishing tasks now runs from one place. Releases go live at the right moment without anyone manually triggering it . Whether that's across four languages, multiple markets, or both at once.

80% less time spent on every press release
Releases scheduled in advance, no manual send required at go-live
Rich media distributed with every release, across every market

“Since implementing Presspage, we have reduced our publishing time by 80%”

Andreas Meier
Head of Corporate Communications, Edelweiss

Four languages. One workflow

The Presspage AI translation tool means Edelweiss drafts the primary version once and translates directly inside the platform.

German, English, Italian and French, all handled by the same person, in the same place, without switching tools or repeating steps. No copy-pasting between systems. No re-uploading assets for each market.

AI translation built in. All language versions handled inside one platform
One person manages all language versions and email campaigns from one place
No re-uploading assets or reformatting for each language or market.

Complete control and ownership

Before publishing, the release can be shared internally as a preview or embargo link, giving stakeholders a final look at the fully formatted version.

Where publishing once meant navigating a separate, cumbersome system, the team now owns the entire process from end to end, with a corporate newsroom that functions as a fully controlled owned media channel.

Preview links shared for final sign-off before anything goes live
Clean handoff from approval to publish
Assembly, translation, scheduling, and distribution all handled in Presspage

“Publishing and distribution are fully streamlined, giving us a faster, clearer workflow with more control and flexibility, all within one central platform”

Andreas Meier
Head of Corporate Communications, Edelweiss

The results

With Presspage, Edelweiss now publishes across four languages and multiple markets in a fraction of the time.

Publishing time cut by 80%
Up to ten publishing steps reduced to one
Releases scheduled in advance, with no manual send required
AI translation built into the publishing workflow
One person handles publishing, translation, and distribution end to end
Journalist database integrated directly into the platform

Want to see how Presspage can transform your brand’s PR workflow? Book a demo today.

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"Publishing and distribution are fully streamlined, giving us a faster, clearer workflow with more control and flexibility, all within one central platform"

Andreas Meier
Head of Corporate Communications, Edelweiss