Case Study
How Lufthansa Group cut hours of PR coordination down to 10 minutes, and took back command.
Lufthansa Groupβs old PR workflow was slow and crowded. Every press release needed multiple approvals, agency handoffs, and careful coordination, especially outside office hours.
With Presspage, itβs different. One person can post in under 10 minutes, from anywhere, without calling for back-up.
Every release had too many cooks in the kitchen.
Now one person handles the entire release, start to finish.
Before Presspage, publishing meant juggling people and priorities. Now, Lufthansa Groupβs comms team handles everything in-house. One person can push a fully branded release live and send a campaign in under 10 minutes.
Quarterly results, partnership news, or crisis updates, it doesnβt matter. The team no longer needs to involve assistants, agencies, or late-night workarounds. Whether theyβre pushing news live on the spot or setting it to publish later, Presspage gives them full control over timing and distribution with one platform and zero dependencies.
βBefore we had to make sure that our team assistant would send out the email campaign... we had to make sure that the agency was really sending out the release. Sometimes they didn't get our message on time. Now one person can create everything and push the button.β
Fabian Kieper
Corporate Communications, Lufthansa Group
Lufthansa Group doesnβt just send press releases and hope for the best. Every campaign comes with immediate insights (opens, bounces, and engagement) right inside Presspage.
The team knows whatβs working and when. With detailed email analytics, they can adjust send times, refine their lists, and understand which stories land best. Now the team can make every message count and refine their approach with every send. And on the receiving end, the newsroomβs tagging system helps journalists find the stories they need, fast.
βFor the email campaigns, weβre really relying on Presspage. Weβre happy to see how many bounces, how many opens, how fast they are, and how many people unsubscribe etc. So for that, Presspage is great.β
Fabian Kieper
Corporate Communications, Lufthansa Group
Whether it's quarterly results or a critical update, timing matters, especially in the Aviation industry, and mistakes can hold things up. With Presspage, Lufthansa can fix errors fast and go live with confidence, even under pressure.
Evening release? Breaking news? No problem. The team doesn't lose time waiting for fixes. If something needs adjusting, they do it themselves, and the update goes live in seconds. And that kind of control isnβt just helpful now. Itβs what makes a difference when unexpected situations hit, whether it's a weather disruption, operational issue, or regulatory update.
βEven if they find out thereβs a typo, I can change it myself in the newsroom. We donβt have to ask the agency.β
Fabian Kieper
Corporate Communications, Lufthansa Group
Lufthansa Group now publishes faster, responds quicker, and runs comms without roadblocks, all while delivering instant campaign data in a landscape where 96% of PR teams rely on metrics more than ever.
βIt's more reliable, and we gained so much more power and speed when something finally needs to be published. Even if it takes us 25 to 30 minutes, thatβs still half the time we used to spend with an agency.β
Fabian Kieper
Corporate Communications, Lufthansa Group
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