PR Case Study - Lufthansa

Go live in 10 minutes, solo

Total control, no external help

Real-time campaign insights

Lufthansa Group’s old PR workflow was slow and crowded. Every press release needed multiple approvals, agency handoffs, and careful coordination, especially outside office hours.

With Presspage, it’s different. One person can post in under 10 minutes, from anywhere, without calling for back-up.

Now that we’re independent, one person can create everything and, at any time of day, push the button and it all goes out. This gained independence is, I think, one of the biggest steps forward.

Fabian Kieper

Corporate Communications, Lufthansa Group

BEFORE Presspage

Every release had too many cooks in the kitchen.

Approvals and edits bounced between team assistants, agencies, and internal teams
Evening announcements meant delays, overtime, and extra coordination
Even a small change required chasing down external partners

AFTER Presspage

Now one person handles the entire release, start to finish.

Post in under 10 minutes, no agency required
Edit live in the newsroom, no more back-and-forth
Email campaigns and newsroom updates are managed from one place

One Person. One Platform. Done.

Before Presspage, publishing meant juggling people and priorities. Now, Lufthansa Group’s comms team handles everything in-house. One person can push a fully branded release live and send a campaign in under 10 minutes.

Quarterly results, partnership news, or crisis updates, it doesn’t matter. The team no longer needs to involve assistants, agencies, or late-night workarounds. Whether they’re pushing news live on the spot or setting it to publish later, Presspage gives them full control over timing and distribution with one platform and zero dependencies.

No delays from external vendors
No waiting on assistants to push “send”
No missed windows when timing matters most

“Before we had to make sure that our team assistant would send out the email campaign... we had to make sure that the agency was really sending out the release. Sometimes they didn't get our message on time. Now one person can create everything and push the button.”

Fabian Kieper
Corporate Communications, Lufthansa Group

No Guesswork. Just Feedback.

Lufthansa Group doesn’t just send press releases and hope for the best. Every campaign comes with immediate insights (opens, bounces, and engagement) right inside Presspage.

The team knows what’s working and when. With detailed email analytics, they can adjust send times, refine their lists, and understand which stories land best. Now the team can make every message count and refine their approach with every send. And on the receiving end, the newsroom’s tagging system helps journalists find the stories they need, fast.

Live data on opens, bounces, and click-throughs
Unsubscribe tracking helps refine future targeting.
No extra tools needed, everything is built in

“For the email campaigns, we’re really relying on Presspage. We’re happy to see how many bounces, how many opens, how fast they are, and how many people unsubscribe etc. So for that, Presspage is great.”

Fabian Kieper
Corporate Communications, Lufthansa Group

Ready When It Counts

Whether it's quarterly results or a critical update, timing matters, especially in the Aviation industry, and mistakes can hold things up. With Presspage, Lufthansa can fix errors fast and go live with confidence, even under pressure.

Evening release? Breaking news? No problem. The team doesn't lose time waiting for fixes. If something needs adjusting, they do it themselves, and the update goes live in seconds. And that kind of control isn’t just helpful now. It’s what makes a difference when unexpected situations hit, whether it's a weather disruption, operational issue, or regulatory update.

Reliable publishing during off-hours or emergencies
Instant access to fix typos or timing errors
Consistent layout and presentation, every time

“Even if they find out there’s a typo, I can change it myself in the newsroom. We don’t have to ask the agency.”

Fabian Kieper
Corporate Communications, Lufthansa Group

The results

Lufthansa Group now publishes faster, responds quicker, and runs comms without roadblocks, all while delivering instant campaign data in a landscape where 96% of PR teams rely on metrics more than ever.

Send time cut from 1 hour to 10 minutes
Publish on the spot or schedule in advance
No external agency required for releases or edits
Real-time email analytics built into every send
Crisis-ready comms setup for any scenario

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“It's more reliable, and we gained so much more power and speed when something finally needs to be published. Even if it takes us 25 to 30 minutes, that’s still half the time we used to spend with an agency.”

Fabian Kieper
Corporate Communications, Lufthansa Group