PR Case Study - KLM

Faster publishing, fewer bottlenecks

Stronger engagement, bigger media reach

A newsroom that stays live — even in a crisis

KLM, one of the world’s leading airlines, needed a newsroom that could keep up with the speed of aviation. Their old system was clunky, slow, and full of bottlenecks, making it harder to push out news when it mattered.

With Presspage, KLM ditched the delays. Now, publishing is instant, social media reach is bigger and better, and the newsroom stays up - even in a crisis.

Even in the most critical moments, we can publish updates confidently, knowing our site will remain fully operational.

Lars van Straten

Corporate Content Manager, KLM

BEFORE Presspage

Slow processes, missed opportunities

Press releases sat in a queue, delaying urgent updates.
Multiple approvals slowed things down.
No social media integration meant less reach.

AFTER Presspage

Faster news, bigger impact

Press releases go live instantly - no more waiting.
Teams can publish and share content without bottlenecks.
The emergency newsroom keeps communications running, even in a crisis.

A connected PR workflow

Before Presspage, publishing news was slow, clunky, and full of roadblocks. KLM relied on third-party integrations, adding delays that made it harder to keep up with breaking updates and media demands.

With Presspage, KLM can now publish news instantly, getting updates in front of journalists and the public without extra steps. Social media posts go out automatically, helping KLM react faster and reach more people.

News goes live in seconds, no more waiting in queues.
More stories, bigger reach - higher engagement across all platforms.
Faster responses to media, keeping KLM ahead of the conversation.

“We wanted to work in a cost-efficient way with a better workflow. We wanted to increase our publishing speed and share content through our existing social media channels.”

Lars van Straten
Corporate Content Manager, KLM

Built for crisis mode

In a crisis, speed is everything, especially in aviation. Whether it’s weather disruptions, flight cancellations, or urgent travel advisories, KLM needed a newsroom that wouldn’t crash under pressure.

With Presspage, KLM can switch to emergency mode instantly, keeping communications live and reliable even under extreme traffic spikes.

No downtime, no delays: The newsroom stays up, no matter the demand.
Real-time updates keep media and travellers informed.
Crisis-ready infrastructure ensures KLM stays in control of the narrative.

“We set up a special emergency newsroom, which can be switched on in a crisis situation - allowing significant spikes in traffic without any problems.”

Bart Verhulst
Co-founder & Director of Partnerships, Presspage

Future-proofing KLM’s newsroom

Now, KLM doesn’t just keep up with media trends, it stays ahead of them. With Presspage, the newsroom keeps evolving, making publishing faster, easier, and more effective.

New features and ongoing updates mean KLM’s newsroom keeps getting better.

Continuous improvements help KLM adapt to shifting media trends.
Flexible features allow teams to refine and optimize content.
Dedicated support ensures KLM gets the most out of every update.

"Presspage keeps us updated on new features and listens to our feedback. They deliver cutting-edge updates while ensuring the platform continues to align with our needs."

Lars van Straten
Corporate Content Manager, KLM