PR case study - Mercedes-Benz Poland

When their previous system for creating and publishing press releases was terminated, several local Mercedes-Benz offices realized they did not have an up-to-date, digital infrastructure for their PR and external communications teams. Mercedes-Benz Poland was among the offices that seized the opportunity and opted for a new solution, which made showcasing their brand stories and news a lot easier and less time-consuming.

We were used to having to do a lot of things manually. Right now we can just easily create a release and publish it directly on our website.

Jarosław R. Morawski

e-commerce & CRM, Mercedes-Benz Poland

Bringing in a new way of working

“The old system was non-intuitive and complicated”, says Jaroslaw Morawski. Although all options for a new system were arranged for the global Mercedes-Benz site, local offices needed to find their own solution. Morawski supports his colleagues with the creation of press releases and company stories. He trains them in using Presspage. He adds that “(previously) we did a lot of manual work. Publishing a press release took a lot of time and mistakes were easily made.”

Time-saving solutions for an efficient team

Morawski sees lots of positive changes in the way things work now. “Before, I needed to transfer the articles from the corporate website, checking the layout too, one by one. With Presspage, releases automatically show on the homepage and, if we use tags, we do not need to put all the articles into a category by hand.”

For Mercedes-Benz Poland, the biggest advantage is how easy it is to create and publish content. “We were used to doing a lot of things manually – connecting the releases to the navigation, assigning them to specific categories, and individually uploading each and every picture.”

The create-to-publish workflow has become faster and more efficient, thanks to an intuitive interface and the flexibility of the platform. Morawski: “It’s also important for us that our newsroom matches the corporate identity. The look and feel of the Mercedes-Benz Poland newsroom are similar to the Corporate Mercedes-Benz Media site because we worked on a template that matches.”

Moving forward: New ways to distribute content

Using Presspage has led to an optimized publication process, but Mercedes-Benz Poland continues searching for opportunities to improve its external communications. Morawski adds that they are “looking into using Presspage Mail so that we can proactively inform journalists about new stories as soon as they get published. Although we are already using Twitter and other channels, communicating via email would be a nice addition to our current process.”

The biggest advantage of using Presspage compared to the old system is the time spent to publish a press release. The newsroom being shown in the same look & feel as the corporate website, was one of the reasons to implement a new system. “We don’t need to spend time to manually create the layout of the press release.” Morawski and his colleagues are very happy with the time saved using this new platform. “Here the system automatically publishes the whole package. Our colleagues are all satisfied, we only have positive comments.”

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Faster, more efficient communications for Mercedes-Benz

A new way of working

Time-saving solutions

Moving forward

Jarosław R. Morawski

Bringing in a new way of working

Time-saving solutions for an efficient team

Moving forward: New ways to distribute content

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