Using Presspage has led to an optimized publication process, but Mercedes-Benz Poland continues searching for opportunities to improve its external communications. Morawski adds that they are “looking into using Presspage Mail so that we can proactively inform journalists about new stories as soon as they get published. Although we are already using Twitter and other channels, communicating via email would be a nice addition to our current process.”

The biggest advantage of using Presspage compared to the old system is the time spent to publish a press release. The newsroom being shown in the same look & feel as the corporate website, was one of the reasons to implement a new system. “We don’t need to spend time to manually create the layout of the press release.” Morawski and his colleagues are very happy with the time saved using this new platform. “Here the system automatically publishes the whole package. Our colleagues are all satisfied, we only have positive comments.”