PR Case Study - Sana Kliniken AG

Workflows simplified

Compliance made easy

Faster publishing

To streamline our external communications, we wanted to move towards a tech landscape that would be more open and more connected, and would allow us to map out legally compliant, fast, efficient workflows for all our different channels. Presspage was the missing piece of the puzzle that made this possible for us.'

Volker Knauer

Head of External Relations, Sana Kliniken AG

BEFORE Presspage

A maze of PR tools and complicated processes

Each press release required up to 20 steps.
Different tools handled each part of the workflow.
Ensuring legal compliance was time-consuming.

AFTER Presspage

A smooth PR workflow in one simple platform

All steps managed within a single system.
Legal compliance integrated into the workflow.
Faster, more efficient publishing process.

Simplifying complex workflows

Sana Kliniken AG had a "best-of-breed" approach, using different tools for each step in their PR process. This made workflows complex and compliance challenging.

By adopting Presspage, Sana replaced multiple tools with a single platform, simplifying their workflows and making compliance easier.

Reduced the number of tools used.
Streamlined workflow across departments.
Easier legal checks built into the process.

“We wanted to move towards a tech landscape that would be more open and more connected... Presspage was the missing piece of the puzzle.”

Volker Knauer
Head of External Relations, Sana Kliniken

Enhancing stakeholder communication

Effective external communication is vital in healthcare. Sana recognized the need for targeted, audience-specific messaging.

Presspage enabled Sana to deliver personalized communications, strengthening their brand narrative and engaging stakeholders more effectively.

Tailored messages for different audiences
Consistent branding across channels
Improved stakeholder engagement

“We want to tell our story in a way that resonates with the different stakeholder groups — our patients, their families, medical professionals, journalists and politicians. For us, external communications is about more than just public relations.”

Volker Knauer
Head of External Relations, Sana Kliniken AG

The results

Thanks to Presspage, Sana Kliniken AG gained full control over their communications process — with less complexity and better results.

Unified PR workflow in a single platform.
Simplified compliance processes.
Faster publication of press releases.
Enhanced stakeholder communication.

Want to see how Presspage can transform your brand’s PR workflow? Book a demo today.

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“Thanks to Presspage, we spend less time alternating between multiple applications and systems, and can put more time into engaging with our audiences, enriching their experience and building an authentic brand narrative"

Volker Knauer

Head of External Relations

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Sana Kliniken AG: One platform, No gaps

Workflows simplified

Compliance made easy

Faster publishing

Volker Knauer

BEFORE Presspage

AFTER Presspage

Simplifying complex workflows

Read more

Ready for a PR systems reboot?

Enhancing stakeholder communication

Read more

The results

“Thanks to Presspage, we spend less time alternating between multiple applications and systems, and can put more time into engaging with our audiences, enriching their experience and building an authentic brand narrative"

Explore our other success stories

OhioHealth

CSUSM

Cedars-Sinai:

PR that speaks your language

Katie Chapell

Ready for a PR systems reboot?

Ready for a PR systems reboot?