Presspage’s platform soon became a catalyst in restructuring OhioHealth’s overall approach to PR. Missy Gleason, Managing Editor of the OhioHealth Newsroom, established an internal Content Council, making sure teams were sharing stories and information internally and no work was being duplicated.

Gleason reflects that making the most of their own resources has helped produce engaging content: "The media team got trained on how to shoot videos, so we can give a little more context and flavor. We also have an internal newsletter, so we now share those stories as well.” Producing their own high-quality content is the foundation of OhioHealth’s newsroom. Presspage then allows them to attract and keep visitors on their own site, by, for example, having all their content and rich media on the newsroom rather than linking to external sources."