PR Case Study - OhioHealth

889% traffic increase in year one

PR team in full control

Video-led content drives engagement

OhioHealth knew the old press release model wasn’t cutting it. Fewer newsrooms. Shrinking media teams. Pitching felt like shouting into the void. So they flipped the model: publish stories directly, on their own platform. With Presspage, they launched a digital newsroom that puts storytelling in their hands — and delivers serious results.

When we came across Presspage, that was when the lightbulb went off – we have this idea for content, and now we have an easy-to-use, attractive-looking digital platform for our newsroom.

Mark Hopkins

Director of Media Relations, OhioHealth

BEFORE Presspage

Old model, less impact

Depended on earned media to share stories.
No central place to publish rich content.
Little control over reach or performance.

AFTER Presspage

Owned content, real results

Traffic jumped 889% in the first year.
PR team creates and publishes their own stories.
Analytics show what content hits.

Content that earns its own reach

OhioHealth stopped relying on traditional media to tell its story. Now they publish directly — and the results speak for themselves.

In the first year after launching with Presspage, OhioHealth grew its newsroom traffic from 11,588 visits to 114,697. By focusing on compelling, human-centered content and sharing it through their own platform, the team gained total control over how their stories reach the public.

889% increase in traffic in one year
Stories live on their own branded platform
News spreads without the media filter

"Our team was doing all the traditional things that media teams do – pitching stories and writing news releases. Slowly we were starting to see that the news media was changing. They had fewer resources and the world was going to the digital side. So we started talking about developing our own content and videos while still pitching our stories.

Mark Hopkins
Director Media Relations, OhioHealth

The right stories, the right format

Instead of written press releases alone, the OhioHealth team doubled down on video — with the PR team leading production.

PR professionals became video storytellers. The team learned how to shoot and edit their own footage, adding a personal, authentic edge to content. Stories feel more human — and get more attention.

PR team trained to shoot and produce videos.
Video adds depth, clarity, and emotion.
No need to wait on production teams.

“The media team got trained on how to shoot videos, so we can give a little more context and flavor.”

Missy Gleason
Managing Editor, OhioHealth Newsroom

Smarter storytelling across the organization

A central newsroom made it easier to align teams, reduce duplication, and get the most out of every story.

They launched a content council — a cross-functional group that shares updates, reviews ideas, and makes sure efforts aren’t being duplicated. It’s helped create smarter content planning and more consistent messaging.

Content Council keeps messaging aligned.
Cross-functional sharing reduces wasted effort.
Better visibility across departments.

The results

Presspage helped Ohio Health tell stories faster, better, and easier.

889% traffic growth in year one.
Newsroom became a go-to platform for media and public.
PR team leads content creation — video and written.
Less duplication, better collaboration across teams.

Ready to publish your own stories — and get results like these? Book a demo today.

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"When we came across Presspage, that was when the lightbulb went off – we have this idea for content, and now we have an easy to use, attractive looking digital platform for our newsroom."

Mark Hopkins
Director of Media Relations, OhioHealth

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OhioHealth: 889% newsroom growth

889% traffic increase in year one

PR team in full control

Video-led content drives engagement

When we came across Presspage, that was when the lightbulb went off – we have this idea for content, and now we have an easy-to-use, attractive-looking digital platform for our newsroom.

Mark Hopkins

BEFORE Presspage

AFTER Presspage

Content that earns its own reach

Read more

The right stories, the right format

Read more

Smarter storytelling across the organization

Read more

Ready for a PR systems reboot?

The results

"When we came across Presspage, that was when the lightbulb went off – we have this idea for content, and now we have an easy to use, attractive looking digital platform for our newsroom."

Explore our other success stories

Cedars-Sinai

Booking.com

Sana Kliniken AG:

PR that speaks your language

Katie Chapell

Ready for a PR systems reboot?

Ready for a PR systems reboot?