Case Study
Case Study
Case Study
Find out how CSUSM handled its crisis communication with Presspage.
Case Study
Find out how CSUSM handled its crisis communication with Presspage.
Case Study
California State University San Marcos (CSUSM) is home to more than 16,000 students. When wildfires forced the campus to shut down, their small PR team had to act fast. With Presspage, they stayed in control, kept everyone informed, and managed the pressure with ease.
Comms during emergencies were inconsistent and hard to manage
A single, reliable platform to share urgent updates
When nine wildfires broke out in the region, CSUSM closed campus and set up a Situation Room. The team published updates regularly through Presspage, ensuring students, staff, families, and the wider public stayed informed.
The newsroom became the go-to source for verified updates, accessible from any device. Presspage’s auto-scaling system absorbed traffic spikes without issues, so the team didn’t have to stress about tech.
“We had set the expectation for where people could find information, and where we would be updating it. It was a much, much smoother process from our perspective.”
Katie Chappell,
Web and Social Media Specialist, CSUSM
We've got you covered. Book a demo with our friendly team and see what Presspage can do for you!
After the wildfire crisis, CSUSM didn’t stop using Presspage. What started as a tool for urgent updates became part of their regular communications workflow.
With the newsroom already in place, the team continued using it to publish campus news, events, and updates for students, staff, and media. Presspage gave them an easy way to manage everything in one place, reducing their dependency on IT.
“Now we have pre-written messages and press releases in the event of most campus emergencies. The statements have been vetted and approved by the university leadership and would only need slight updates if they were ever needed.”
Katie Chappell
Web and Social Media Specialist, CSUSM
With Presspage's help, CSUSM built confidence in their PR strategy and with their audience.
"We have established ourselves, not only during emergencies, as the source of accurate and fast campus information"
Katie Chappell
Web and Social Media Specialist
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We had set the expectation for where people could find information, and where we would be updating it. It was a much, much smoother process from our perspective. We have established ourselves, not only during emergencies, but just in general, as the source of [campus] information, and that we also provide accurate information as quickly as possible.
Web and Social Media Specialist,
CSUSM
We've got you covered. Book a demo with our friendly team and see what Presspage can do for you!
We've got you covered. Book a demo with our friendly team and see what Presspage can do for you!