PR Case Study - Cedars-Sinai

1000% boost in news reach

5K+ visits in two weeks

Journalist-ready stories

Cedars-Sinai is one of the largest nonprofit academic medical centers in the U.S. But its old newsroom wasn’t doing the job. With low traffic and outdated publishing habits, the team needed a serious change. Presspage gave them a fast, modern platform. The results came quick.

Presspage has brought our comms team together. Rather than working as lone PR representatives, our team has bonded to form a unified, collective team of journalists.

Communication Team

Cedars-Sinai

BEFORE Presspage

News wasn’t reaching the right people

Just 800 unique visits per month.
Comms team stuck churning out press releases.
Journalists didn’t have easy access to key stories.

AFTER Presspage

An optimized newsroom with stories that matter

5,174 visits in two weeks - equal to six months of traffic before
Clean, modern newsroom designed for media
Publishing is easier and faster

Newsroom reboot

Presspage helped Cedars-Sinai launch a sharp, media-friendly site that finally did their stories justice.

The new newsroom became a real resource for journalists, offering easier access to stories and a more professional presentation. The site wasn’t just better looking, it performed better, too.

5k+ unique visits in just two weeks
Journalists can easily find and use stories
News content planned around their audience's needs

Culture shift

The platform didn’t just fix the tech, it changed how the team worked.

With Presspage, Cedars-Sinai’s comms team moved from scattered efforts to a more focused, organized strategy. It made room for storytelling, not just press release distribution.

Better alignment across PR efforts
Less time spent on manual tasks
Stories are now central, not secondary

The results

With Presspage, Cedars-Sinai completely changed how their newsroom performed and who it reached.

1000% increase in news reach
Thousands of visits within days of launch
A modern, journalist-friendly newsroom
Stronger comms culture and better media access

Curious what Presspage could do for your team? Book a demo today.

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"We no longer write press releases, we tell stories in a unique and engaging way, no longer relying on third parties to spread the news of Cedars-Sinai."

Communications Team

Cedars-Sinai