Use this template to map your communications response before, during, and after a data breach. It is designed to help PR teams stay aligned with legal, security, leadership, and customer-facing teams when information is moving fast.
Action points at each of the 6 phases of a Data Breach response
Key questions to ask at each phase that act as your north star
A strong response plan does not give you all the answers upfront. It gives you a process for gathering facts, approving messages, publishing updates, and keeping stakeholders informed without speculation.
Work through each phase and assign clear owners before a crisis happens. For every stage, define who needs to be involved, what information must be confirmed, which messages need approval, and where updates will be published.
Use it during planning sessions, crisis simulations, and live incidents. After a breach, return to the template to review what worked, what slowed you down, and what needs to change before the next crisis.
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