PR Case Study - VELUX

27 newsrooms, all on-brand

Instant publishing, no roadblocks

Analytics in one place

We needed a strong digital window towards the world. Having a digital space that you can use as a hub where journalists can get images and content was crucial for us to orchestrate a strong media outreach.

Kathrine Westermann

Media Relations Manager, VELUX

BEFORE Presspage

Clunky tools, avoidable delays

Teams sent press releases to external vendors to publish.
CMS was slow and hard to use.
Global brand consistency was tough to maintain.

AFTER Presspage

One platform, full control

27 national newsrooms live and on-brand.
Teams publish instantly, without IT or external vendors.
Built-in analytics, no digging through Google Analytics.

One platform, 27 newsrooms

VELUX started with a single newsroom. Now they’ve scaled to 27, each managed by local teams — all aligned with corporate branding.

Presspage gave VELUX one unified platform to run local newsrooms in multiple countries. No more juggling different CMS tools or relying on third parties to make updates. Local teams now publish directly — staying fast and on-brand.

Easy for national teams to manage their own content.
Consistent brand identity across countries.
No more siloed PR setups.

“All newsrooms reflect our brand and are completely in line with our corporate identity, our corporate website, and our national sites.”

Kathrine Westermann,
Media Relations Manager, VELUX

Publishing without the wait

Before, publishing a press release meant sending it to an external vendor — and waiting. Now? Teams hit publish, and it’s live.

With Presspage, Velux teams worldwide can publish in seconds while always staying on brand.

No more vendor delays or email threads.
Local teams publish directly.
Press releases go live instantly.

“The old setup was based on an external agency managing our content and a CMS that wasn’t very intuitive. It was very time-consuming to publish press releases”

Kathrine Westermann
Media Relations Manager, VELUX

Smarter insights, less effort

VELUX wanted better visibility into what content works — without digging through analytics dashboards.

Before Presspage, measuring performance meant bouncing between tools. Now, all the key stats are right there in the platform. Local teams can see what’s performing — and adjust their content accordingly.

Built-in analytics across all newsrooms.
Real-time insights without separate logins.
Data-driven content planning made easy.

The results

Presspage gave VELUX the tools to move quicker, stay consistent, and take control of global PR:

27 newsrooms launched across Europe & North America.
Fast, direct publishing with no external delays.
Consistent brand voice, locally managed.

Want to see how Presspage can transform your brand’s PR workflow? Book a demo today.

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"For us, Presspage is a partner, not a vendor. It is not just about having a great media center, but it is also about good support in the roll-out of the newsroom and a high level of service."

Carsten Suhr
Senior Digital Business Strategy Manager, VELUX

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VELUX: 27 newsrooms, one brand voice

27 newsrooms, all on-brand

Instant publishing, no roadblocks

Analytics in one place

We needed a strong digital window towards the world. Having a digital space that you can use as a hub where journalists can get images and content was crucial for us to orchestrate a strong media outreach.

Kathrine Westermann

BEFORE Presspage

AFTER Presspage

One platform, 27 newsrooms

Read more

Publishing without the wait

Read more

Smarter insights, less effort

Read more

The results

"For us, Presspage is a partner, not a vendor. It is not just about having a great media center, but it is also about good support in the roll-out of the newsroom and a high level of service."

Explore our other success stories

CSUSM

Sif Group

Booking.com:

Ready for a PR systems reboot?

Katie Chapell

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Ready for a PR systems reboot?