Presspage has brought together two central goals for the press department: building their own multimedia space tailored to their audience, and increasing outreach via social media. The platform’s integration with social media has strengthened VELUX’s reach, allowing them to turn their newsroom into a tool for proactive communications – a place from where they can launch content and bring visitors back to one single location. For Kathrine Westermann, “the newsroom is so much more in sync with how you do outreach today[…] It allows us to communicate on many channels, it’s a big plus.”