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Case Study

Global newsrooms, zero delays

Booking.com scaled global PR with a single platform—and made life easier for local teams too.
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Newsrooms in 20+ languages
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One platform, no silos
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Publishing is instant

Booking.com runs PR in 28 markets and more than 20 languages. That’s a lot of content to create, localize, and publish—fast. They needed a platform that could keep up and keep everything consistent. With Presspage, they’ve gone from juggling tools to running global comms from one place.

Presspage is a truly valuable partner to us, providing us with an easy-to-use, scalable platform that enables us to share our story consistently and in an engaging way with media worldwide.
Kristofer Barber
Director of Global Communications, Booking.com
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BEFORE Presspage

Disjointed local teams without a central system

  • No consistent way to publish across markets.
  • Lots of manual effort across teams.
  • Content quality varied by region.
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AFTER Presspage

One platform keeping internal teams and external agencies in sync

  • Global content gets localized and shared fast.

  • Newsrooms are consistent, high-quality, and trusted by media.

  • A unified approach that protects the brand. 

One platform, everywhere

Booking.com’s global team works across five continents. Presspage helps everyone stay in sync—even when content needs to be adapted for 28 markets and 20+ languages.

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  • Presspage is used across the company—from internal comms to external PR teams and agencies
  • Local teams localize and publish fast
  • Newsrooms became a reliable source for journalists

PR without bottlenecks

With Presspage, the comms team doesn’t waste time on slow processes or clunky tools. Publishing happens in seconds.

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Thanks to Presspage, Booking.com's teams experience less friction and can focus on the work at hand.

  • Teams focus on strategy—not fixing formatting or waiting on devs.
  • Press releases go live instantly.
  • Easy to scale, easy to manage.

 

Unfortunately, people don’t often think about PR until things go wrong. However, the most successful way to go about building and managing your reputation is to have a proactive approach – engage in positive and constructive storytelling when you’re not in the middle of a crisis.

Kristofer Barber,

Director of Global Communications

 

From scattered to synced

Before Presspage, comms varied by region and tools weren’t connected. Now, everything runs on one platform with a clear, consistent message.

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Booking.com now delivers newsroom content that’s trusted, consistent, and locally relevant—without starting from scratch each time.

  • Journalists trust the newsroom as a go-to source

  • Brand story is consistent across all markets

  • Localisation happens without losing the core message

Ready for a PR systems reboot?

We've got you covered. Book a demo with our friendly team and see what Presspage can do for you! 

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The results

With Presspage, Booking.com achieved:

  • A consistent brand story across global markets
  • Fast, reliable newsroom updates
  • Local teams empowered with tools that actually work

Want to see how Presspage can transform your brand’s communication strategy? Book a demo today.
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“Presspage is a truly valuable partner... The team’s responsive and creative approach is vital in supporting our unique and ever-evolving communication needs.”

Kristofer Barber
Director of Global Communications

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We had set the expectation for where people could find information, and where we would be updating it. It was a much, much smoother process from our perspective. We have established ourselves, not only during emergencies, but just in general, as the source of [campus] information, and that we also provide accurate information as quickly as possible.

Katie Chapell

Web and Social Media Specialist,
CSUSM 

 

Ready for a PR systems reboot?

We've got you covered. Book a demo with our friendly team and see what Presspage can do for you! 

Book a Demo
Ready for a PR systems reboot?

We've got you covered. Book a demo with our friendly team and see what Presspage can do for you! 

Book a Demo
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