PR Case Study - Booking.com

Newsrooms in 20+ languages

One platform, no silos

Publishing is instant

Booking.com runs PR in 28 markets and more than 20 languages. That’s a lot of content to create, localize, and publish - fast. They needed a platform that could keep up and keep everything consistent. With Presspage, they’ve gone from juggling tools to running global comms from one place.

Presspage is a truly valuable partner to us, providing us with an easy-to-use, scalable platform that enables us to share our story consistently and in an engaging way with media worldwide.

Kristofer Barber

Director of Global Communications, Booking.com

BEFORE Presspage

Disjointed local teams without a central system

No consistent way to publish across markets.
Lots of manual effort across teams.
Content quality varied by region.

AFTER Presspage

One platform keeping internal teams and external agencies in sync

Global content gets localized and shared fast.
Newsrooms are consistent, high-quality, and trusted by media.
A unified approach that protects the brand.

One platform, everywhere

Booking.com’s global team works across five continents. Presspage helps everyone stay in sync, even when content needs to be adapted for 28 markets and 20+ languages.

Presspage is used company-wide, from internal comms to external PR teams and agencies
Local teams localize and publish fast
Newsrooms became a reliable source for journalists

PR without bottlenecks

With Presspage, the comms team doesn’t waste time on slow processes or clunky tools. Publishing happens in seconds.

Thanks to Presspage, Booking.com's teams experience less friction and can focus on the work at hand.

Teams can now focus on strategy, not fixing formatting or waiting on devs.
Press releases go live instantly.
Easy to scale, easy to manage.

Unfortunately, people don’t often think about PR until things go wrong. However, the most successful way to go about building and managing your reputation is to have a proactive approach – engage in positive and constructive storytelling when you’re not in the middle of a crisis.

Kristofer Barber,

Director of Global Communications

From scattered to synced

Before Presspage, comms varied by region and tools weren’t connected. Now, everything runs on one platform with a clear, consistent message.

Booking.com now delivers newsroom content that’s trusted, consistent, and locally relevant (and they don't have to reinvent the wheel every other day).

Journalists trust the newsroom as a go-to source
Brand story is consistent across all markets
Localisation happens without losing the core message

The results

With Presspage, Booking.com achieved:

A consistent brand story across global markets
Fast, reliable newsroom updates
Local teams empowered with tools that actually work

Want to see how Presspage can transform your brand’s communication strategy? Book a demo today.

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“Presspage is a truly valuable partner... The team’s responsive and creative approach is vital in supporting our unique and ever-evolving communication needs.”

Kristofer Barber
Director of Global Communications