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Case Study

Trial by fire for the California State University San Marcos PR team

Find out how CSUSM handled its crisis communication with Presspage.
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Case Study

Trial by fire for the California State University San Marcos PR team

Find out how CSUSM handled its crisis communication with Presspage.
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Case Study

Trial by fire for the California State University San Marcos PR team

Find out how CSUSM handled its crisis communication with Presspage.

The public relations guide to Crisis Communications

PP Hero Full Platform

The public relations guide to Crisis Communications

PP Hero Full Platform

Case Study

Trial by fire for the California State University San Marcos PR team

Find out how CSUSM handled its crisis communication with Presspage.

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Case Study

Sif Group’s Successful Public Listing Transition: Maximizing Investor Communications

Explore how Sif Group streamlined its investor relations strategy with Presspage's powerful PR software.

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When a company transitions from private to public status, as Sif Group did in 2016 by listing on the Euronext stock exchange, it enters a critical phase of enhanced communication. This change demands a strategic focus on transparent, timely communication with all stakeholders, from shareholders to potential investors. Public listing not only brings regulatory requirements but also necessitates proactive public relations to foster a positive market reputation.

Before its listing, Sif Group, a family-owned business, operated with limited public visibility. The listing marked a significant shift, requiring the company to heighten its focus on corporate communications and financial disclosures. This pivotal moment called for Sif Group to adapt its operations and seek broader exposure while meeting the diverse needs of regulatory and business communications.

Going from a family business to a listed organization has been rewarding – especially with Presspage supporting us 24/7 and helping us meet our listing obligations.

 

Fons van Lith
Head of Investor Relations and Corporate Affairs, Sif Group

A Glimpse into Sif Group

Sif Group, a pioneer in sustainable and offshore wind energy manufacturing, has been at the forefront of the industry since 1948. From its humble beginnings as a family-owned steel structure manufacturer, it has grown into a publicly-traded company specializing in offshore wind monopile foundations. With over 600 employees and facilities in Roermond and Rotterdam, Sif Group is committed to safety, efficiency, quality, and minimal environmental impact in its production processes.

Fons van Lith, Head of Investor Relations and Corporate Affairs at Sif Group, has been instrumental in driving the company’s financial communications. His role encompasses managing financial information, complying with reporting requirements, and liaising with the Executive and Supervisory boards.

The transition to a public company brought unique challenges for Sif Group, particularly in attracting media attention and informing stakeholders about stock-impacting events. Fons identified the need for an upgraded communication infrastructure to address these challenges. Presspage emerged as the ideal solution, offering simplicity, efficiency, and reliable support. The exclusive partnership between Presspage and Euronext Corporate Services additionally provides Sif Group with the opportunity to distribute content directly through Euronext LIVE, incorporate real-time share price updates with Share Price Live, and conduct online shareholder meetings using Company Webcast.

 

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Streamlining Communication for Investor Relations


Enhanced News Dissemination:


The stock exchange listing brought a critical need for Sif Group to disseminate information accurately and promptly. Presspage facilitated the distribution of vital financial and corporate news through multiple channels simultaneously, including direct syndication to Euronext LIVE, and integration with Sif’s share price data and investor webcasting. The platform ensured compliance with mandatory disclosure requirements, enabling the company to reach a wider audience, including shareholders, potential investors, and the media.

Streamlined Reporting: 

Transitioning from annual to more frequent quarterly reporting, Sif Group faced a significant increase in its reporting workload. Presspage simplified this process, making it easier to manage and disseminate regular financial updates. This efficiency was critical in maintaining regulatory compliance and ensuring timely communication with the market.

Focused Audience Reach:

With Presspage, Sif Group could access extensive, predefined media contact lists, enabling them to quickly disseminate information to a targeted audience. This feature was particularly beneficial in reaching out to financial and corporate media, enhancing the company’s visibility and presence in the investor community.

Centralized Performance Analysis:

Presspage provided Sif Group with advanced analytics tools, offering insights into the reach and impact of their communications. These metrics included audience engagement data, such as read and open rates, enabling the company to measure the effectiveness of its releases and refine its communication strategies accordingly.

Efficient Information Filing and Distribution:

The Presspage system streamlined the dual requirement of filing information with authorities and leading media for listed companies in Europe. This feature significantly reduced manual work, allowing the team to focus on high-value activities and strategic communication planning.

24/7 Support:

The 24/7 availability of the Presspage platform alongside robust customer support was a significant advantage for Sif Group. This support provided the company with the assurance and assistance needed to manage its Investor Relations communications effectively.

 

Expanding Beyond Financial Communications

Sif Group’s partnership with Presspage has evolved from focusing solely on financial and corporate releases to encompassing marketing communications. This expansion signifies the company’s growing influence and its commitment to strengthening its Investor Relations and overall PR efforts.

Sif Group’s journey from a family-run business to a publicly listed company highlights the critical role of effective investor communications. By integrating Presspage into its operations, Sif Group has not only streamlined its communication processes but has also positioned itself as a trusted source for analysts, shareholders, and stakeholders. The exclusive partnership between Presspage and Euronext Corporate Services provides Sif Group with the opportunity to distribute content directly through Euronext LIVE, incorporate real-time share price updates with Share Price Live, and conduct online shareholder meetings using Company Webcast.

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We had set the expectation for where people could find information, and where we would be updating it. It was a much, much smoother process from our perspective. We have established ourselves, not only during emergencies, but just in general, as the source of [campus] information, and that we also provide accurate information as quickly as possible.

Katie Chapell

Web and Social Media Specialist,
CSUSM
 

 

Ready for a PR systems reboot?

We've got you covered. Book a demo with our friendly team and see what Presspage can do for you! 

Ready for a PR systems reboot?

We've got you covered. Book a demo with our friendly team and see what Presspage can do for you!