Case Study
smart Automobile, a joint venture between Mercedes-Benz AG and Geely Automobile Group Co., Ltd, has transformed into a leading premium electric vehicle brand. Partnering with Presspage, smart enhanced its global communication strategy by implementing localized newsrooms, resulting in a 450% increase in newsroom traffic.
A disjointed, inefficient comms strategy
A unified, scalable global comms solution
Established 13 local newsrooms across Europe, enabling tailored content for regional audiences.
Achieved a 450% increase in newsroom traffic, growing from 50,000 in 2021 to 225,000 in 2022.
Streamlined global and local communications through a centralized platform, ensuring consistent brand messaging.
Before Presspage, smart Automobile struggled with fragmented messaging across regions. Markets operated in silos, making brand consistency a challenge.
With Presspage, smart Automobile was able to establish 13 localized newsrooms, each tailored to specific markets while ensuring alignment with the global brand identity. This approach allowed smart to:
"As creating more local news is encouraged within the company, we can easily access local items to align with the global communication strategy."
Previously, smart Automobile’s newsroom management was disjointed, with teams relying on multiple disconnected systems, leading to inefficiencies.
By implementing Presspage’s centralized newsroom platform, smart Automobile gained:
Unified content management, ensuring global brand consistency.
Faster approval workflows for seamless collaboration.
A structured system for publishing, updating, and distributing content.
“Even I use the platform sometimes when I need a specific asset, it is so easy to find things and to have a single source of truth for all approved assets.”
Beyond external communications, smart Automobile needed a better system for internal access to press materials to prevent outdated or inconsistent messaging.
With Presspage, smart now benefits from:
A centralized hub for easy access to approved assets.
Real-time updates, reducing the risk of misinformation.
Improved cross-team coordination for brand alignment.
Scalability, enabling smart to expand its newsroom operations as the company grows.
“We don’t really have an internal communication tool, so some parts of our organization may not always be fully aware of all the latest updates. It is very helpful to use the Presspage platform for internal audiences as well."
“We can now say we have established a good connection between the media and our content as they now automatically reach out to our newsroom.”
Gunjan Khandelwal
Specialist PR and Communications, smart Automobile
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