PR Case Study - smart Automobile

450% growth in newsroom traffic

Implementation of 13 local newsrooms

Centralized asset management

We have seen incredible growth of 450% (from 50.000 in ’21 to 225.000 in '22) in visitor views to our newsroom.

Gunjan Khandelwal

Specialist PR and Communications, smart Automobile

BEFORE Presspage

A disjointed, inefficient comms strategy

The international newsroom was based in China, primarily in Chinese and English, limiting regional engagement.
Media relations were challenging due to the lack of localized content and platforms.

AFTER Presspage

A unified, scalable global comms solution

Established 13 local newsrooms across Europe, enabling tailored content for regional audiences.
Achieved a 450% increase in newsroom traffic, growing from 50,000 in 2021 to 225,000 in 2022.
Streamlined global and local communications through a centralized platform, ensuring consistent brand messaging.

Localized newsrooms driving engagement

Before Presspage, smart Automobile struggled with fragmented messaging across regions. Markets operated in silos, making brand consistency a challenge.

With Presspage, smart Automobile was able to establish 13 localized newsrooms, each tailored to specific markets while ensuring alignment with the global brand identity. This approach allowed smart to:

Deliver targeted, multilingual content for local audiences.
Maintain brand consistency while giving local teams flexibility.
Strengthen media relationships with region-specific press materials.

"As creating more local news is encouraged within the company, we can easily access local items to align with the global communication strategy."

Gunjan Khandelwal
Specialist PR and Communications, smart Automobile

Centralized control with local flexibility

Previously, smart Automobile’s newsroom management was disjointed, with teams relying on multiple disconnected systems, leading to inefficiencies.

By implementing Presspage’s centralized newsroom platform, smart Automobile gained:

Unified content management, ensuring global brand consistency.
Faster approval workflows for seamless collaboration.
A structured system for publishing, updating, and distributing content.

“Even I use the platform sometimes when I need a specific asset, it is so easy to find things and to have a single source of truth for all approved assets.”

Gunjan Khandelwal
Specialist PR and Communications, smart Automobile

Streamlined internal communications

Beyond external communications, smart Automobile needed a better system for internal access to press materials to prevent outdated or inconsistent messaging.

With Presspage, smart now benefits from:

A centralized hub for easy access to approved assets.
Real-time updates, reducing the risk of misinformation.
Improved cross-team coordination for brand alignment.
Scalability, enabling smart to expand its newsroom operations as the company grows.

“We don’t really have an internal communication tool, so some parts of our organization may not always be fully aware of all the latest updates. It is very helpful to use the Presspage platform for internal audiences as well."

Gunjan Khandelwal
Specialist PR and Communications, smart Automobile

The results

With Presspage, smart Automobile achieved:

A 450% increase in newsroom traffic
Effortless management of global and
local content
A seamless, centralized media and internal communications hub

Want to see how Presspage can transform your brand’s communication strategy? Book a demo today.

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smart Automobile Accelerates PR with Presspage

450% growth in newsroom traffic

Implementation of 13 local newsrooms

Centralized asset management

We have seen incredible growth of 450% (from 50.000 in ’21 to 225.000 in '22) in visitor views to our newsroom.

Gunjan Khandelwal

BEFORE Presspage

AFTER Presspage

Localized newsrooms driving engagement

Read more

"As creating more local news is encouraged within the company, we can easily access local items to align with the global communication strategy."

Centralized control with local flexibility

Read more

“Even I use the platform sometimes when I need a specific asset, it is so easy to find things and to have a single source of truth for all approved assets.”

Streamlined internal communications

Read more

“We don’t really have an internal communication tool, so some parts of our organization may not always be fully aware of all the latest updates. It is very helpful to use the Presspage platform for internal audiences as well."

The results

“We can now say we have established a good connection between the media and our content as they now automatically reach out to our newsroom.”

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Sif Group

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