Gunjan Khandelwal was one of the early joiners of smart Europe and joined as a Specialist PR and Communications two years ago. The international communications team manages all digital marketing, advertising and PR activities across Europe. When Gunjan joined the rapidly expanding organization, her first task ahead was to manage the global media site via the Presspage platform. Most of the news that is managed through the media site is about product Launches, important News and announcements, requiring a proactive approach. With sales points across 11 European markets, media relations for smart Automobile can therefore be challenging.

The international newsroom of smart was formerly based in China (in both Chinese and English). As the company expanded, so did the need for local newsrooms. As 13 different local newsrooms were set up via Presspage, users were trained across Europe to work with the system. It is imperative that the standards of the news are managed on a global level, so centralized control is still essential. For Gunjan, having one central platform through which all content is managed makes life much easier. As creating more local news is encouraged within the company, she can easily access local items to align with the global communication strategy. Gunjan sees that indeed, markets are already using it to post local news.