PR Case Study - BT

Stories go live without delays

Content stays on-brand

Media is easier to find and manage

We have to react very quickly to changes within the industry. We don’t have time to go through a number of different steps or iterations in order to get something to the public. Being able to go out and quickly publish releases and updates for our stakeholders and customers is probably the most important for us.

Adel El Asla

Digital Product Manager, BT

BEFORE Presspage

Slow publishing, limited control

Multiple steps to publish.
Slowed down by rigid workflows.
Lack of centralized control.

AFTER Presspage

A dynamic, efficient, and scalable newsroom

PR team owns publishing
Fast updates for a fast-paced industry
Easy editing with fewer steps

A newsroom that works at BT’s speed

In a fast-paced industry, delays aren’t an option. BT needed to publish quickly, without jumping through hoops.

Presspage gave BT the tools to take charge. Now the team can create, edit, and publish content without going through external vendors. It’s faster, easier, and keeps momentum up when stories are breaking.

PR team publishes directly — no requests needed.
Stories go live fast, without bottlenecks.
Changes can be made instantly.

On-brand and easy to manage

BT needed a platform that could reflect their brand while making life easier for both comms teams.

With Presspage, the newsroom looks and feels like BT — and editing content doesn’t require technical skills.

Fully branded newsroom.
Easy updates without coding.
Consistent layout and presentation.

A smarter media library

BT’s media library was extensive, but lacked structure. Now it’s more organised, easier to manage, and far more useful.

With rules for naming, tagging, and content quality, it’s easier for visitors to find what they need.

External media repository.
Improved structure and tagging.
Better browsing experience.

The results

Presspage helped BT take back control of their PR workflows:

• Faster publishing — fewer steps, more control
• Branded content — no dev support needed
• A media library that’s easier to use

Want to see how Presspage can transform your brand’s PR workflow? Book a demo today.

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We had set the expectation for where people could find information, and where we would be updating it. It was a much, much smoother process from our perspective. We have established ourselves, not only during emergencies, but just in general, as the source of [campus] information, and that we also provide accurate information as quickly as possible.

Katie Chapell

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BT: Faster content, smarter publishing

Stories go live without delays

Content stays on-brand

Media is easier to find and manage

Adel El Asla

BEFORE Presspage

AFTER Presspage

A newsroom that works at BT’s speed

Read more

On-brand and easy to manage

Read more

A smarter media library

Read more

Ready for a PR systems reboot?

The results

"Being able to go out and quickly publish releases and updates for our stakeholders and customers is probably the most important for us."

Explore our other success stories

smart Automobile

Sif Group

Mercedes-Benz Poland:

PR that speaks your language

Katie Chapell

Ready for a PR systems reboot?

Ready for a PR systems reboot?