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Case Study

Trial by fire for the California State University San Marcos PR team

Find out how CSUSM handled its crisis communication with Presspage.
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Case Study

Trial by fire for the California State University San Marcos PR team

Find out how CSUSM handled its crisis communication with Presspage.
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Case Study

Trial by fire for the California State University San Marcos PR team

Find out how CSUSM handled its crisis communication with Presspage.

The public relations guide to Crisis Communications

PP Hero Full Platform

The public relations guide to Crisis Communications

PP Hero Full Platform

Case Study

Trial by fire for the California State University San Marcos PR team

Find out how CSUSM handled its crisis communication with Presspage.

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Case Study

GORE-TEX Pro’s PR Overhaul

Goodbye clunky tools. Hello 6,000+ newsroom visitors.

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6,000 unique newsroom visitors​
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Faster PR workflows, less hassle
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Stronger journalist relationships

GORE-TEX Professional, known for cutting-edge materials, was stuck with outdated PR tools. Press releases were slow, scattered, and frustrating to manage.

After making the switch to Presspage—GORE-TEX Professional never looked back. The result? Smoother workflows, better media engagement, and a newsroom that keeps growing.

We've fundamentally improved our efficiencies and relationships, growing to over 6,000 unique visitors to our GORE-TEX Professional newsroom.
Andreas Marmsoler
Global Strategic Marketing Defense, GORE-TEX Professional
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BEFORE Presspage

Clunky PR tools slowing the brand down

  • A newsroom with no easy media downloads.

  • Press releases stuck in manual email workflows.

  • Scattered media lists buried in Excel sheets.

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AFTER Presspage

One platform. Instant impact

  • A dedicated newsroom where journalists can find what they need fast.
  • Integrated email distribution so press releases go out seamlessly every time .
  • Built-in analytics to track what works and ditch what doesn’t.

Everything in one place

Presspage replaced scattered systems with a single, powerful platform—making PR faster, easier, and way more effective.

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The switch to Presspage put everything in one place—no more juggling tools or wasting time on manual tasks. With a smoother workflow, the team could focus on what really matters: telling great stories.

  • Faster workflows keep PR moving without delays.
  • Consistent messaging ensures alignment across all channels.
  • Seamless collaboration makes teamwork more efficient.

"We needed a PR system that was simple for everyone—allowing our agencies to publish content in a comprehensive and organized way while ensuring journalists could easily access what they need."

Andreas Marmsoler
Global Strategic Marketing Defense, GORE-TEX Professional

Stronger media relations

A dedicated newsroom made it easier for journalists to access and utilize GORE-TEX Professional's content.

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A dedicated newsroom made life easier for journalists, too. Everything they needed—press releases, images, and key assets—was just a click away. The result? More coverage, better engagement, and stronger media relationships.

  • Everything journalists need, in one click.
  • Instant updates, no delays.
  • More media interest, stronger relationships.

 

“We needed to adapt to what the journalists want, which was an easy-to-use website to download all the information they require. Presspage helped us to fulfill their needs, so we can stay connected to them in an efficient way.”

Andreas Marmsoler
Global Strategic Marketing Defense, GORE-TEX Professional

Smarter PR with real insights

Real-time analytics give GORE-TEX Professional the insights to sharpen their PR strategy.

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With clear newsroom metrics, the team can see who opened press releases, track engagement, and make smarter PR decisions. No more guessing—just actionable insights.

  • Tracking engagement helps GORE-TEX  see what content resonates most.
  • Data-driven outreach makes journalist interactions more effective.
  • Clear reporting proves PR impact and drives future decisions.

 

"If a news item is sent out and a journalist opens it several times, it is easy to reach out and ask if there is anything else the PR agency can provide them with. It is a different discussion than ‘Did you get my email?’, as the quality of the customer experience improves."

Andreas Marmsoler
Global Strategic Marketing Defense, GORE-TEX Professional

The results

Presspage helped GORE-TEX Professional take PR to the next level:

  • 6,000+ newsroom visitors and counting
  • One platform, zero workflow headaches
  • Stronger connections with key media
  • Faster, smarter, and more cost-effective PR
Ready to transform your PR strategy? Book a demo today.
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"In the world of PR, it’s not just about the expenses involved in adopting a new platform. It’s also about the improvements in your workflow and how much more you can accomplish efficiently. The boost in efficiency and the speed at which we can work actually save us a significant chunk of our budget"

Andreas Marmsoler,
Global Strategic Marketing Defense

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Ready for a PR systems reboot?

We've got you covered. Book a demo with our friendly team and see what Presspage can do for you! 

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We had set the expectation for where people could find information, and where we would be updating it. It was a much, much smoother process from our perspective. We have established ourselves, not only during emergencies, but just in general, as the source of [campus] information, and that we also provide accurate information as quickly as possible.

Katie Chapell

Web and Social Media Specialist,
CSUSM 

 

Ready for a PR systems reboot?

We've got you covered. Book a demo with our friendly team and see what Presspage can do for you! 

Book a Demo
Ready for a PR systems reboot?

We've got you covered. Book a demo with our friendly team and see what Presspage can do for you! 

Book a Demo
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