The Presspage newsroom is simple and intuitive, empowering a steady and reliable flow of publishing. Camogz observes: “When I first logged in, I found it very easy to use. I placed a call with our dedicated Presspage Customer Success Manager as to get the best out of all the features available. It is [also] easy to train other people to use it.”

Always mindful of the need to quantify his PR efforts, Camogz relies on Presspage analytics to guide him in publishing relevant stories, distributing these through appropriate channels, and bringing readers back to one central place.

Since adopting a holistic content strategy for the newsroom, “We see a positive increase in the number of unique visits to the newsroom,” says Camogz. “Over the past 12 to 16 months, there have been a range of interesting stories that we’ve published, which have led our key stakeholders coming directly to us for news.”

With the branded Presspage newsroom in place, Koray also has no issues in taking a brief holiday when needed. A temporary hand-over is not a problem: “It is easy to train other people to use it. When I go on a holiday, I just make sure my colleagues are able to get on the platform and do the basics. They don’t need to know everything and the platform is intuitive enough for them to easily do what they need to do.”