PR Case Study - CIPR

Publishing is quick and easy

Data shapes smarter content

Easy handovers, no hiccups

The Chartered Institute of Public Relations (CIPR) is the UK’s leading PR association, supporting thousands of members with industry updates and best practices. With lots to share and high expectations from their audience, they needed a smarter way to manage content and prove impact.

Presspage made it happen. Now, they publish in seconds, hit the right channels, and use real-time data to shape every story.

Presspage was easy to use from the start. With support from our dedicated Customer Success Manager, we quickly got the most out of all the features. It’s also easy to train others to use it.

Koray Camgoz

Public Relations Manager, CIPR

BEFORE Presspage

Multiple platforms and slow processes

Difficult to publish rich media content.
No easy way to measure what’s working.
Harder to keep internal handovers smooth.

AFTER Presspage

Easy, smart, audience-first publishing

Press releases are published instantly, with no delays.
Team members can contribute and distribute news seamlessly.
The emergency newsroom ensures stability during high-traffic crises.

Smarter publishing, less effort

CIPR can now get news out quickly — including video, audio, and more — without the tech headache.

With Presspage, publishing rich media is simple. The team uses the newsroom to share stories directly across synced social channels and track performance in real time.

Easy to embed rich media
Content shared from one place
Stories adapted for different platforms

“Whenever there is a chance to publish a video, we try to do that. I really like the fact that it is easy to embed videos from YouTube or Vimeo, or a Podcast from Soundcloud directly in the release. This is great and it enables us to enrich the releases.”

Koray Camgoz
Public Relations Manager, CIPR

Data that actually helps

Presspage analytics give CIPR the insight they need to shape content and show results.

CIPR uses analytics to see what’s working, where audiences are coming from, and how to tweak messages for better engagement. The insights guide everything — from story topics to distribution tactics.

Tracks visitor numbers and sources.
Helps tailor messaging to specific groups.
Brings stakeholders directly to the newsroom.

“We target different groups with different languages and content all the time. When we send out emails, we personalize the message to the group we are sending it to, to target them in the best way. But we also use the information gathered via the statistics in the platform to adapt our message or use different distribution channels.”

Koray Camgoz
Public Relations Manager, CIPR

Easy for the whole team

The platform is intuitive, so anyone on the team can step in and publish when needed.

No one has to be a tech expert to get content out the door. Presspage makes it easy for colleagues to pick up publishing quickly, even if it's not part of their usual role.

Fast onboarding for new users
Team can publish without delays
No disruption during handovers

“It is easy to train other people to use it. When I go on a holiday, I just make sure my colleagues are able to get on the platform and do the basics. They don’t need to know everything and the platform is intuitive enough for them to easily do what they need to do.”

Koray Camgoz
Public Relations Manager, CIPR

The results

Here’s what CIPR gained from using Presspage:

Unique visits to the newsroom are up
Team adapts content based on real-time insights
Distribution is faster and more targeted
No bottlenecks when team members are away

Want a smarter newsroom? Book a demo today.

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We had set the expectation for where people could find information, and where we would be updating it. It was a much, much smoother process from our perspective. We have established ourselves, not only during emergencies, but just in general, as the source of [campus] information, and that we also provide accurate information as quickly as possible.

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Web and Social Media Specialist,
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CIPR speeds up PR publishing with Presspage

Publishing is quick and easy

Data shapes smarter content

Easy handovers, no hiccups

Presspage was easy to use from the start. With support from our dedicated Customer Success Manager, we quickly got the most out of all the features. It’s also easy to train others to use it.

Koray Camgoz

BEFORE Presspage

AFTER Presspage

Smarter publishing, less effort

Read more

Data that actually helps

Read more

Easy for the whole team

Read more

The results

"Over the past 12 to 16 months, there have been a range of interesting stories that we’ve published, which have led our key stakeholders coming directly to us for news."

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