Case Study
Case Study
Case Study
Find out how CSUSM handled its crisis communication with Presspage.
Case Study
Find out how CSUSM handled its crisis communication with Presspage.
Case Study
The Chartered Institute of Public Relations (CIPR) is the UK’s leading PR association, supporting thousands of members with industry updates and best practices. With lots to share and high expectations from their audience, they needed a smarter way to manage content and prove impact.
Presspage made it happen. Now, they publish in seconds, hit the right channels, and use real-time data to shape every story.
Multiple platforms and slow processes
Difficult to publish rich media content.
No easy way to measure what’s working.
Harder to keep internal handovers smooth.
Easy, smart, audience-first publishing
CIPR can now get news out quickly — including video, audio, and more — without the tech headache.
With Presspage, publishing rich media is simple. The team uses the newsroom to share stories directly across synced social channels and track performance in real time.
“Whenever there is a chance to publish a video, we try to do that. I really like the fact that it is easy to embed videos from YouTube or Vimeo, or a Podcast from Soundcloud directly in the release. This is great and it enables us to enrich the releases.”
Koray Camgoz
Public Relations Manager, CIPR
Presspage analytics give CIPR the insight they need to shape content and show results.
CIPR uses analytics to see what’s working, where audiences are coming from, and how to tweak messages for better engagement. The insights guide everything — from story topics to distribution tactics.
“We target different groups with different languages and content all the time. When we send out emails, we personalize the message to the group we are sending it to, to target them in the best way. But we also use the information gathered via the statistics in the platform to adapt our message or use different distribution channels.”
Koray Camgoz
Public Relations Manager, CIPR
The platform is intuitive, so anyone on the team can step in and publish when needed.
No one has to be a tech expert to get content out the door. Presspage makes it easy for colleagues to pick up publishing quickly, even if it's not part of their usual role.
“It is easy to train other people to use it. When I go on a holiday, I just make sure my colleagues are able to get on the platform and do the basics. They don’t need to know everything and the platform is intuitive enough for them to easily do what they need to do.”
Koray Camgoz
Public Relations Manager, CIPR
"Over the past 12 to 16 months, there have been a range of interesting stories that we’ve published, which have led our key stakeholders coming directly to us for news."
Koray Camgoz
Public Relations Manager
How Booking.com uses Presspage to streamline their communications process
Trial by fire for the California State University San Marcos PR team
We've got you covered. Book a demo with our friendly team and see what Presspage can do for you!
We had set the expectation for where people could find information, and where we would be updating it. It was a much, much smoother process from our perspective. We have established ourselves, not only during emergencies, but just in general, as the source of [campus] information, and that we also provide accurate information as quickly as possible.
Web and Social Media Specialist,
CSUSM
We've got you covered. Book a demo with our friendly team and see what Presspage can do for you!
We've got you covered. Book a demo with our friendly team and see what Presspage can do for you!