Sif Group’s Successful Public Listing Transition
Maximizing Investor Communications
When a company transitions from private to public status, as Sif Group did in 2016 by listing on the Euronext stock exchange, it enters a critical phase of enhanced communication. This change demands a strategic focus on transparent, timely communication with all stakeholders, from shareholders to potential investors. Public listing not only brings regulatory requirements but also necessitates proactive public relations to foster a positive market reputation. Before its listing, Sif Group, a family-owned business, operated with limited public visibility. The listing marked a significant shift, requiring the company to heighten its focus on corporate communications and financial disclosures. This pivotal moment called for Sif Group to adapt its operations and seek broader exposure while meeting the diverse needs of regulatory and business communications.
image courtesy of: Sif Netherlands b.v.
A Glimpse into Sif Group
Sif Group, a pioneer in sustainable and offshore wind energy manufacturing, has been at the forefront of the industry since 1948. From its humble beginnings as a family-owned steel structure manufacturer, it has grown into a publicly-traded company specializing in offshore wind monopile foundations. With over 600 employees and facilities in Roermond and Rotterdam, Sif Group is committed to safety, efficiency, quality, and minimal environmental impact in its production processes.
Fons van Lith, Head of Investor Relations and Corporate Affairs at Sif Group, has been instrumental in driving the company’s financial communications. His role encompasses managing financial information, complying with reporting requirements, and liaising with the Executive and Supervisory boards.
The transition to a public company brought unique challenges for Sif Group, particularly in attracting media attention and informing stakeholders about stock-impacting events. Fons identified the need for an upgraded communication infrastructure to address these challenges. Presspage emerged as the ideal solution, offering simplicity, efficiency, and reliable support. The exclusive partnership between Presspage and Euronext Corporate Services additionally provides Sif Group with the opportunity to distribute content directly through Euronext LIVE, incorporate real-time share price updates with Share Price Live, and conduct online shareholder meetings using Company Webcast.
image courtesy of: Sif Netherlands b.v.
image courtesy of: Sif Netherlands b.v.
Streamlined Reporting:
Transitioning from annual to more frequent quarterly reporting, Sif Group faced a significant increase in its reporting workload. Presspage simplified this process, making it easier to manage and disseminate regular financial updates. This efficiency was critical in maintaining regulatory compliance and ensuring timely communication with the market.
Focused Audience Reach:
With Presspage, Sif Group could access extensive, predefined media contact lists, enabling them to quickly disseminate information to a targeted audience. This feature was particularly beneficial in reaching out to financial and corporate media, enhancing the company’s visibility and presence in the investor community.
Centralized Performance Analysis:
Presspage provided Sif Group with advanced analytics tools, offering insights into the reach and impact of their communications. These metrics included audience engagement data, such as read and open rates, enabling the company to measure the effectiveness of its releases and refine its communication strategies accordingly.
Efficient Information Filing and Distribution:
The Presspage system streamlined the dual requirement of filing information with authorities and leading media for listed companies in Europe. This feature significantly reduced manual work, allowing the team to focus on high-value activities and strategic communication planning.
24/7 Support:
The 24/7 availability of the Presspage platform alongside robust customer support was a significant advantage for Sif Group. This support provided the company with the assurance and assistance needed to manage its Investor Relations communications effectively.
