Off the Record: An unfiltered Q&A between PR and Journalists
Gain insight into what makes a journalist use your pitch (and what makes them hit delete) and how productive relationships between PR and the media are actually built and nurtured.
We bring together a seasoned journalist and a globally experienced PR leader to discuss the following:
what makes a journalist actually read your pitch (and what makes them go straight to the delete button)
how to be a genuinely good source that journalists come back to again and again
how to build genuinely productive relationships between PR and journalists in an age of AI
