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WEBINAR

Crisis vs. issue: Why PR pros can’t afford to be careless

Confuse an issue for a crisis? You escalate it. Miss a real one? You risk lasting harm. Join our webinar to master the balance.

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What to expect:

Misreading an issue as a crisis can spark panic. But waiting too long in a real crisis? That’s where real damage begins. In this co-hosted webinar by Presspage and Scompler, two top comms experts will show you how to stay ahead of both.

Spot the difference

How to instantly identify issues vs. true crises — and act accordingly

Take control of the narrative

Tactics to shape stories early and stop problems from snowballing

Lead with a proven plan

Battle-tested PR frameworks to keep you calm and credible under pressure