In crisis communication, one thing is key – acting sooner rather than later. If you prepare for a potential crisis to strike when everything is smooth sailing, you’ll know exactly what to do when it isn’t. Any organization’s crisis communication plan should include action points across three phases: pre-crisis communication, crisis communication and post crisis communication.
Our checklist will tell you exactly what to do at every step of the way – from how to prepare for social media traffic to how to best take responsibility.
Being prepared or not being prepared for a crisis can make all the difference. In order to safeguard your reputation in the long run, you shouldn’t underestimate the importance of properly mapping all of the potential risks that could affect your organizations and defining the best course of action for mitigating them.
Whether these risks concern financial practices or operational processes, our risk mapping and mitigation plan template will help you properly manage every potential scenario.
When a crisis hits, every minute counts. After assessing the situation and drafting a plan, the first thing you will want to do is release a holding statement – and ideally within the first hours. With the right statement, your company will be able to deescalate the situation and provide key information to the stakeholders involved.
With our crisis holding statement template, you can center your crisis messaging around transparency and responsibility, while reassuring your audience with your own unique tone of voice.
