Webinar: Dull by Design | Presspage

Dull by Design - Thumbnail

Hear experts from Philips and AkzoNobel discuss:

How AI treats repeated, stable brand messages as evidence, so brands need to keep reinforcing the few things they genuinely want to be known for

The importance of predictable positioning, clear proof points and factual communication

Why important offline information should be digitized and consolidated, while outdated content needs to be retired