PR Case Study - Team Novo Nordisk

Press releases go live in 15 minutes

Branded newsroom, always on

Seamless global collaboration

Team Novo Nordisk is the world’s first all-diabetes professional cycling team, competing across continents to raise awareness and drive change. With races unfolding in real time and updates needed fast, their PR setup had to keep pace.

Using Presspage, their small but global team turned race-day stress into a smooth 15-minute publishing workflow. Branding stays sharp, and the news gets out on time.

It's such a seamless process. We work in very tight timelines, especially around races. If we have a result, within the hour I have to have the press release out, and having a platform that allows me to do that - and it's quick - that's invaluable.

Alice Podenzana

VP of Marketing and Sponsorship, Team Novo Nordisk

BEFORE Presspage

Getting a press release out used to be a race in itself

Updates were delayed by slow tools and manual steps
No centralized newsroom for journalists or sponsors
Website integration and distribution were separate workflows

AFTER Presspage

Now the team hits “publish” and gets on with their day

Race-day updates live in under 15 minutes
Integrated newsroom keeps branding sharp and consistent
Email distribution to media lists is quick, organized, and reliable

Racing against the clock

When Team Novo Nordisk’s riders cross the finish line, the PR team shifts into gear. But the press officer could be trackside in Europe while the upload might happen hundreds of miles away in the US. Doesn’t matter. Within 15 minutes, the news is live, the format is clean, and the branding is spot on. Presspage makes the chaos manageable without missed steps or late nights.

Before Presspage, race-day updates involved juggling tools, copy-pasting into email, and scrambling to meet media deadlines. Now, the team splits the load. One person writes. One person hits publish. The newsroom updates instantly, and global distribution is handled in the same flow.

Real-time race coverage, minus the chaos
Upload and distribute from different locations
15-minute end-to-end press release workflow

“It’s such a hectic environment, so you have to avoid mistakes. But the whole process (upload and distribution) takes 10 to 15 minutes on average, which is amazing.”

Alice Podenzana
VP of Marketing and Sponsorship, Team Novo Nordisk

Brand control without pitstops

Every press release represents the mission. That’s why Team Novo Nordisk needs updates that look sharp, stay consistent, and go live in an instant. Presspage keeps their newsroom fully integrated and on-brand, without dragging in a developer every time.

Sponsors, journalists, and the diabetes community all turn to Team Novo Nordisk for trusted updates. So they needed a newsroom that looked professional, matched their brand, and was easy to update at speed. Presspage checked all the boxes!

Professional newsroom integrated into existing site
No design inconsistencies across global updates
Easy to maintain without extra tech resources

“We use it as a centralized press center. We really wanted a professional-looking space on the website, fully integrated. That was important, especially for media outlets and journalists to access all our press releases.”

Alice Podenzana
VP of Marketing and Sponsorship, Team Novo Nordisk

Clean lists, fast sends

Team Novo Nordisk doesn’t mess around when it comes to follow-up. Their media lists are ready to go, and emails go out in seconds. Fast, reliable, and no copy-paste headaches.

The team needs to move fast, especially when a race just wrapped or a new partner needs visibility. With Presspage, they write, upload, and send without jumping between platforms. Media contacts are prepped. Layouts are on point. And everything’s tracked from the same place.

Media lists that don’t slow them down
Emails sent straight from the newsroom
No exporting, formatting, or fiddling with templates

“We really like the email distribution function because I just find it extremely easy. You know, it's a clean, organized list of media contacts, and it's so quick to send out announcements.”

Alice Podenzana
VP of Marketing and Sponsorship, Team Novo Nordisk

The results

According to Cision’s State of the Media Report, 42% of journalists want press releases as soon as news happens. With Presspage, Team Novo Nordisk delivers.

Press releases published and sent in under 15 minutes
Newsroom fully integrated into the team’s main site
Media lists ready to go, with no formatting stress
Reliable handoffs between teammates in different time zones

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“I’m really happy with the work we do with Presspage. It’s been a solid collaboration over many years. I joined the team six years ago and have seen the platform evolve.”

Alice Podenzana,
VP of Marketing and Sponsorship, Team Novo Nordisk