PR Case Study - MDLBeast

All press releases in one accessible hub

Faster, simpler distribution workflow

Easy updates with a user-friendly platform

MDLBeast is a global music and new media platform rooted in Saudi Arabia and shared with the world. From massive festivals like Soundstorm to talent initiatives across the region, the team handles a steady flow of press materials - all under global media scrutiny. But until recently, their PR workflow was slow, scattered, and hard to scale.

With Presspage, MDLBeast brought everything into one platform, improving media access, saving time, and strengthening their global presence.

Our favourite thing about the platform is how user-friendly it is. With the right training, it’s easy to add, update, and edit articles and pages whenever we need.

MDLBeast PR Team

BEFORE Presspage

Scattered updates, slow workflows

Press releases sent manually, one by one
No single source for journalists to find past releases
Press kits had to be built from scratch for every request

AFTER Presspage

One platform, fully in sync

Centralized location for all press materials
Faster distribution with organized mailing lists
Media can self-serve press releases and background info

Distribution, dialled in

MDLBeast’s team used to send out press releases manually, one contact list at a time, often reinventing the wheel for each announcement. Now, everything runs through Presspage’s built-in distribution tools, saving time and keeping every release on beat.

The new workflow is simple: draft with the business unit, review, and send, all within one platform. Mailing lists are organized, press kits are ready, and distribution takes minutes, not hours. No more copy-pasting emails. No more scattered files. Just one place to get the word out, fast.

Organised mailing lists replace ad hoc promo blasts
Press kits accessible for media in just a few clicks
No more delays between draft and delivery

A PR core with global reach

Journalists covering MDLBeast used to rely on direct outreach or email requests to access past releases. Now, everything lives in one searchable, on-brand news hub that’s easy to browse, link to, and report from.

From breaking artist announcements to festival recaps and industry initiatives, every release is now housed in a single location. Media no longer need to wait on the team for individual files. They can find what they need, when they need it, without the back-and-forth.

All press releases are available in one dynamic hub
Media can explore current and past updates on their own
Faster coverage with fewer requests to the team

Easy to use, easy to update

For a fast-moving team with a packed calendar, ease of use matters. With Presspage, MDLBeast’s PR team manages everything in-house, adding, updating, and editing content quickly without needing technical support.

The platform is intuitive and flexible. Whether publishing a new press release, updating a page, or tweaking a headline after it goes live, the team can handle it all with minimal training. It keeps the workflow efficient, and the content clean, current, and press-ready.