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Case Study

Governors State University’s media breakthrough

How a small communications team turned internal stories into national news with Presspage.
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Increased media coverage
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Owned and controlled storytelling
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An insight-driven, measurable content strategy

Governors State University was stuck in a media desert. With no newsroom and few tools to reach journalists, great stories were going unheard.

Presspage changed the game. GSU built a newsroom from scratch, turning local campus updates into national headlines—and giving its tiny comms team real power over its own stories.

"Before Presspage, we didn't have anything. We did not have a newsroom. This is baseline data for us, which is why we're thrilled, because before we were getting no attention."
Keisha Dyson
Assistant VP of Marketing & Communications, Governors State University
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BEFORE Presspage

No newsroom, no visibility

  • No central place to publish and share university news.

  • No real way to reach journalists or expand coverage.

  • No insights on which stories resonated.

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AFTER Presspage

A newsroom that makes headlines

  • One platform for publishing, sharing, and pitching stories.
  • Major media coverage—from Chicago news stations to national outlets.
  • Smarter storytelling with SEO and engagement insights.

Turning internal stories into national news

Governors State’s stories used to stay on campus. Now, they’re front-page news.

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With a newsroom built for media attention, GSU turned once-overlooked stories into major press wins. Stories that once stayed internal - like a tuition freeze and a student-led rally - became headline news in major publications, from the Chicago Tribune to national outlets.

  • Student rally coverage reached major Chicago news stations.
  • A tuition freeze story went viral, picked up by the Associated Press.
  • A quirky article about campus geese became a regional sensation.


“We got insane coverage of our geese, and that was the result of Presspage. What was considered an internal story became a regional news sensation.”

Keisha Dyson
Assistant VP of Marketing & Communications, Governors State University

Measuring success and refining strategy

With Presspage, Governors State is no longer flying blind. They now go beyond just sharing stories - tracking performance and fine-tuning their content strategy for real impact.

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By analyzing SEO and engagement data, the university knows exactly which stories resonate, how to expand their reach, and how to target the right media outlets.

  • SEO strategy expands storytelling reach beyond local audiences.
  • Engagement insights guide content decisions.
  • More effective targeting of journalists and media outlets.


“We believe we should own our own stories. From this office, we tell the very best stories coming out of our university.”

Keisha Dyson
Assistant VP of Marketing & Communications, Governors State University

 

GSU Newsroom

The results

Presspage turned Governors State into a storytelling powerhouse:

  • Bigger press wins - national and regional coverage is way up.
  • More control over the narrative - GSU now owns its stories.
  • Smarter content strategy - storytelling is now insight-driven.
Want to see how Presspage can transform your PR newsroom? Book a demo today.
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“One of our stories even got picked up by the Associated Press, and it spread like wildfire. That’s a great example of something that would have been ignored before Presspage.”

Keisha Dyson
Assistant VP of Marketing & Communications, Governors State University

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We had set the expectation for where people could find information, and where we would be updating it. It was a much, much smoother process from our perspective. We have established ourselves, not only during emergencies, but just in general, as the source of [campus] information, and that we also provide accurate information as quickly as possible.

Katie Chapell

Web and Social Media Specialist,
CSUSM 

 

Ready for a PR systems reboot?

We've got you covered. Book a demo with our friendly team and see what Presspage can do for you! 

Book a Demo
Ready for a PR systems reboot?

We've got you covered. Book a demo with our friendly team and see what Presspage can do for you! 

Book a Demo
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