PR Case Study - Gebrüder Weiss

One platform for publishing and email

Local teams work faster, with fewer steps

Central control with multilingual flexibility

Gebrüder Weiss is a globally operative full-service logistics provider with about 8,600 employees at 180 company-owned locations. The central communications team works closely with local editors in eight countries and manages nine newsrooms in multiple languages.

With Presspage, the company was able to optimize processes, strengthen collaboration, and bundle international press releases into a unified workflow.

The press release is created once for the website, slightly adapted, and is then immediately ready to distribute.

Merlin Hermann

Team Leader, International PR & Publications, Gebrüder Weiss

BEFORE Presspage

Every update meant extra work

Publication on the website and press distribution ran on separate systems
Different tools led to large amounts of data and additional time expenditure
Manual formatting was time-consuming

AFTER Presspage

The team moves faster, together

One platform for publishing, email, and localization
Template-based creation with one-click email generation
Central control with local flexibility across various markets

One platform, multiple markets

The central press office creates press releases with international relevance, which are then adapted by press officers in each country and expanded to include local aspects.

The comms team can push out corporate updates globally, while each market decides when and how to adapt that message. Local teams stay in control, without duplicating effort. One platform keeps everyone aligned and everything on brand.

Central team publishes corporate updates
Local teams adapt and choose timing
Brand stays sharp, market by market

“Presspage is very user-friendly. The workflow is intuitive, and collaboration with international teams works flawlessly.”

Merlin Hermann
Team Leader, International PR & Publications

Social media, built in

Presspage’s custom widget integration lets Gebrüder Weiss embed their social feeds directly in the newsroom, turning it into a hub for real-time updates.

LinkedIn and Facebook updates appear right below press releases. That keeps the newsroom lively and engaging without adding another thing to manage.

Visitors see corporate and social content together
Fresh content without extra manual work

Seamless multi-language publishing

With linked language versions, Gebrüder Weiss can manage multi-language content side by side. No duplication, no mismatched layouts.

Need to fix a headline? Swap an image? Update a date? One change applies to both versions. That means fewer steps, less manual work, and no translation mishaps.

Quick switching between multiple languages
Matching visuals and layouts
Reduced time spent on duplicate work

UX and support that goes beyond

Presspage helps Gebrüder Weiss move faster than ever and never leaves them hanging when questions come up.

Template-based creation, one-click email sends, and easy navigation make managing nine newsrooms feel manageable. And if something’s unclear or off-track, support is just a message away. The team gets fast, practical help from people who know the product inside and out.