OhioHealth increased newsroom visits by 889% with Presspage

Presspage’s platform soon became a catalyst in restructuring OhioHealth’s overall approach to PR. Missy Gleason, Managing Editor of the OhioHealth Newsroom, established an internal Content Council, making sure teams were sharing stories and information internally and no work was being duplicated.

Gleason reflects that making the most of their own resources has helped produce engaging content: “The media team got trained on how to shoot videos, so we can give a little more context and flavor. We also have an internal newsletter, so we now share those stories as well.” Producing their own high-quality content is the foundation of OhioHealth’s newsroom. Presspage then allows them to attract and keep visitors on their own site, by, for example, having all their content and rich media on the newsroom rather than linking to external sources.

Gleason readily acknowledges that “there’s no silver bullet to what kind of story does well.” Instead, she relies on her philosophy as a broadcast journalist to guide her editorial choices:

“Step away from your desk and think about how you absorb news as an audience member. When you are looking to read something, or something stops your scroll on Facebook, think about what grabs your attention there. What do you want to know as a viewer, or reader?”

By combining engaging content with an easily accessible and responsive platform, OhioHealth’s newsroom visits increased from 11,588 to 114,697 hits within a year; a change of nearly 890%.