PR Case Study - University of Manchester

Faster, easier content publishing

Increased social media-driven traffic

Improved team collaboration

The University of Manchester, one of the UK’s largest and most prestigious research institutions, needed a newsroom that could keep up with its research, student stories, and major updates. The old system was rigid and outdated, making publishing slow and limiting engagement.

With Presspage, the university simplified publishing, increased social media traffic, and made it easier for teams to share content.

The biggest benefit of using Presspage is how easy it is to use. We've trained people very quickly across different teams. It’s really flexible, and people actually want to share content now.

Jamie Brown

News & Media Relations Manager, University of Manchester

BEFORE Presspage

An outdated, restrictive PR process

Uploading multimedia content was a pain.
The system wasn’t built for modern digital PR.

AFTER Presspage

A modern, flexible newsroom

Publishing takes minutes, not hours.
Social media traffic and engagement are up.
Cross-team content management is a breeze.

A modern newsroom that delivers more

The University of Manchester needed a newsroom that worked for them, not against them. Sharing research and student stories shouldn’t feel like a chore.

With Presspage, their newsroom is now visually engaging, built for multimedia, and easier to navigate. Content reaches the right audience faster and keeps them engaged longer.

More engaging design - stronger storytelling.
Better content distribution - research and news reach wider audiences.
Higher readership - improved user experience keeps people on pages longer.

A smooth transition, built to last

Switching platforms is a huge job - Manchester had seven years’ worth (literally thousands) of stories to move. Presspage made it easy.

From content migration to branding and security compliance, Presspage handled the heavy lifting. The university also gained a long-term partner, continuously improving the newsroom with new updates.

Thousands of articles migrated seamlessly.
Strict brand and security guidelines maintained.
Ongoing collaboration keeps the platform evolving.

“Collaboration has been key. We’ve even fed ideas to the team and seen them adopted into the platform.”

Jamie Brown
News & Media Relations Manager, University of Manchester

The results

Presspage made publishing faster, easier, and more effective:

More content, less effort - publishing is quick and intuitive.
Bigger audience, stronger engagement - social traffic is up.
A newsroom that works - teams actually want to use it.

Want to see how Presspage can transform your brand’s PR newsroom? Book a demo today.

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We had set the expectation for where people could find information, and where we would be updating it. It was a much, much smoother process from our perspective. We have established ourselves, not only during emergencies, but just in general, as the source of [campus] information, and that we also provide accurate information as quickly as possible.

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University of Manchester: Faster, smarter, better PR

Faster, easier content publishing

Increased social media-driven traffic

Improved team collaboration

The biggest benefit of using Presspage is how easy it is to use. We've trained people very quickly across different teams. It’s really flexible, and people actually want to share content now.

Jamie Brown

BEFORE Presspage

AFTER Presspage

A modern newsroom that delivers more

Read more

A smooth transition, built to last

Read more

The results

“Social media traffic to our website has dramatically increased. More people than ever before are reading our news and staying on pages longer.”

Explore our other success stories

CSUSM

GSU

Fontys

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