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Case Study

University of Manchester: Faster, smarter, better PR

How this leading university made the switch to modernize publishing, boost engagement, and streamline collaboration.
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The University of Manchester, one of the UK’s largest and most prestigious research institutions,  needed a newsroom that could keep up with its research, student stories, and major updates. The old system was rigid and outdated, making publishing slow and limiting engagement.

With Presspage, the university simplified publishing, increased social media traffic, and made it easier for teams to share content.

The biggest benefit of using Presspage is how easy it is to use. We've trained people very quickly across different teams. It’s really flexible, and people actually want to share content now.

Jamie Brown

News & Media Relations Manager, University of Manchester
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BEFORE Presspage

An outdated, restrictive PR process
  • Uploading multimedia content was a pain.

  • The system wasn’t built for modern digital PR.

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AFTER Presspage

A modern, flexible newsroom

  • Publishing takes minutes, not hours.
  • Social media traffic and engagement are up.
  • Cross-team content management is a breeze.

A modern newsroom that delivers more

The University of Manchester needed a newsroom that worked for them, not against them. Sharing research and student stories shouldn’t feel like a chore.

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With Presspage, their newsroom is now visually engaging, built for multimedia, and easier to navigate. Content reaches the right audience faster and keeps them engaged longer.

  • More engaging design - stronger storytelling.
  • Better content distribution - research and news reach wider audiences.
  • Higher readership - improved user experience keeps people on pages longer.
Ready for a PR systems reboot?

We've got you covered. Book a demo with our friendly team and see what Presspage can do for you! 

A smooth transition, built to last

Switching platforms is a huge job - Manchester had seven years’ worth (literally thousands) of stories to move. Presspage made it easy.

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From content migration to branding and security compliance, Presspage handled the heavy lifting. The university also gained a long-term partner, continuously improving the newsroom with new updates.

  • Thousands of articles migrated seamlessly.
  • Strict brand and security guidelines maintained.
  • Ongoing collaboration keeps the platform evolving.


β€œCollaboration has been key. We’ve even fed ideas to the team and seen them adopted into the platform.”

Jamie Brown
News & Media Relations Manager, University of Manchester

The results

Presspage made publishing faster, easier, and more effective:

  • More content, less effort - publishing is quick and intuitive.
  • Bigger audience, stronger engagement - social traffic is up.
  • A newsroom that works - teams actually want to use it.
Want to see how Presspage can transform your brand’s PR newsroom? Book a demo today.
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β€œSocial media traffic to our website has dramatically increased. More people than ever before are reading our news and staying on pages longer.”

Jamie Brown
News & Media Relations Manager, University of Manchester

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