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GUIDE

Upgrade your crisis communication plan with this PR guide

Designed for PR professionals, this crisis communication guide helps you come up with a game plan to keep a cool head during an emergency and protect your organization’s reputation in the long run. 

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What you can expect from this guide:

Roles and Responsibilities
Reputation Safeguarding
Post-Crisis Learnings

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Understanding your team’s roles and responsibilities 

Dividing roles and responsibilities within your crisis communication team is vital – and ideally done well in advance. If you want to minimize the effects of a crisis on your organization, you should choose the right spokespeople and give them the necessary instruction and media training.  

Our guide tells you exactly what you need to be aware of when putting together your crisis response team. 

 

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Keeping your reputation intact for the long haul 

How you communicate with your audience in the midst and aftermath of a crisis can make or break your reputation in the long run. To safeguard your credibility, communicating transparently and authentically with your stakeholders is key. 

With our guide, you will be able to determine how you should act and at what point of your crisis communication plan. 

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Using your crisis learnings for future optimization

When you’ve just successfully recovered from a crisis, the last thing you’ll want to do is prepare for the next. However, it’s vital that your crisis communication team is aware of how well they handled the recent emergency. Only then can you expect to upgrade your crisis management tactics in the future. 

Our guide will help you compose a list of key learnings and structure a report that examines your crisis response. 

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