Faster, more efficient communications for Daimler

“The old system was non-intuitive and complicated”, says Jaroslaw Morawski. Although all options for a new system were arranged for the global Daimler site, local offices needed to find their own solution. Morawski supports his colleagues with the creation of press releases and company stories. He trains them in using Presspage. He adds that “(previously) we did a lot of manual work. Publishing a press release took a lot of time and mistakes were easily made.”

Morawski sees lots of positive changes in the way things work now. “Before, I needed to transfer the articles from the corporate website, checking the layout too, one by one. With Presspage, releases automatically show on the homepage and, if we use tags, we do not need to put all the articles into a category by hand.”

For Daimler Poland, the biggest advantage is how easy it is to create and publish content. “We were used to doing a lot of things manually – connecting the releases to the navigation, assigning them to specific categories, and individually uploading each and every picture.”

The create-to-publish workflow has become faster and more efficient, thanks to an intuitive interface and the flexibility of the platform. Morawski: “It’s also important for us that our newsroom matches the corporate identity. The look and feel of the Daimler Poland newsroom are similar to the Corporate Daimler Media site because we worked on a template that matches.”